
Luke Wilson and Vince Vaughn, stars
of “Wedding Crashers,” have reunited for a new Comcast Infinity spot.
Preacher did the creative work. David Dobkin,
director of “Crashers,” helmed the ad.
The spot runs throughout the football season across broadcast, connected TV, online video, digital and social. The pair will star in a series
of commercials rolling out this fall and into 2026.
“Since watching sports is often a team sport, we set out to find a duo with natural on-screen chemistry who were also real-world
sports fans. Wilson and Vaughn’s blend of playful bickering and genuine supportiveness fit the bill perfectly,” said Greg Hunter, executive creative director, Preacher.
Xfinity's
WiFi and entertainment devices deliver a personalized viewing experience, joining live TV with more than 450 streaming apps and channels. For sports fans, Xfinity's Sports Zoneallows them to
watch multiple games, referenced in the new ad.
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According to Comcast, more than 70% of all internet traffic is driven by streaming live sports and entertainment.
“Sports are
scattered across dozens of networks and streaming services. It’s a headache for fans. Xfinity makes the sports viewing experience simple, seamless and unforgettable,” said Jon Gieselman,
chief growth officer, connectivity and platforms, Comcast.
Additional Preacher work includes The Venetian Resort, Las Vegas, Aha, Topo Chico and Foot Locker.