• by Teresa Buyikian , September 16, 2025

Bud Light, NFL's official beer sponsor, is showing the lengths fans will go for a beer in its latest campaign.

Launched in August, Bud Light’s NFL effort stars long-time brand partner and Pro Football Hall of Famer Peyton Manning in his sixth campaign for the beer.

In the first TV spot, “Parachute,” seen here, Manning skydives into a football stadium as part of the NFL airman brigade. Originally aiming to land on the field, he shifts course towards what he thinks is a huge Bud Light, which unfortunately ends up being a realistic stadium billboard.

This week a new spot, “Officegate,” seen here, also starring Manning, began running nationally. Taking place in a dreary office setting, co-workers complain about working on a Sunday. Suddenly someone whips out a desk drawer that's actually a cooler full of Bud Light, another reveals a filing cabinet that holds hot dogs and a water cooler is transformed into a keg. Manning provides a crockpot of chili and a case of Bud Light.

“Bud Light has a deep history of going to great lengths to give NFL fans epic experiences. In return, we’ve had a front row seat to the great lengths fans go to support their team and do anything to enjoy a Bud Light on gameday,” says Todd Allen, senior vice president of marketing at Anheuser-Busch. “This season’s campaign is all about celebrating the passion fans bring day in and day out during the NFL season.”

Bud Light has been the official beer sponsor of the NFL for close to 30 years.

The campaign was created by Anomaly NY.

Th brand has also reissued its team cans for the 2025 season, including all 27 of Bud Light’s sponsored NFL teams, showcasing team logos, colors and retro jersey-inspired stripes. This year the cans also include a QR code, giving customers access to content and experiences like VIP tailgates, game tickets and merch drops.

For the first time this year the beer is holding a “Bring Home the Official Tailgate” contest, where each week of the NFL regular season customers can enter to win an at-home tailgate experience including a Traeger grill and backyard TV delivered straight to their door, as well as NFL game tickets, team merchandise and NFL Shop gift cards.