• by Teresa Buyikian , 3 hours ago

The official beer sponsor of the NFL, Anheuser-Busch, will take up more Super Bowl LX ad time than any other advertiser, according to the brand.

This week Anheuser-Busch rolled out its full Super Bowl commercial lineup, including ads for Bud Light, Michelob Ultra and Budweiser, totaling 2.5 minutes of airtime.  

Post Malone, Shane Gillis and Peyton Manning are reunited for Bud Light in a teaser spot, seen here, that shows the celebs driving together to what appears to be wedding with a keg riding along in the back seat. It's revealed that the keg was apparently on the upcoming wedding’s gift registry, so Malone and Gillis come up with a catchy tune singing the praises of the keg itself.

The ad marks Peyton Manning’s fourth, Post Malone’s fifth, and Shane Gillis’ second Super Bowl commercial for Bud Light.

Bud Light is also giving customers $60 off the purchase of aBud Lightkeg “in honor of 60 years of Super Bowl greatness,” per the brand. Customers will be urged to scan a designed QR code whenthey buy the keg in order to learn more about redeeming the offer.

As part of Bud Light’s Super Bowl activities, the “Bud Light Presents Post Malone & Buddies” show will take place in San Francisco on Feb. 6.

“Our new spots will provide fans with the first look at what they can expect throughout this year as our portfolio of brands show up to celebrate events including the World Cup, the Winter Olympics, America’s 250th birthday and Budweiser’s 150th anniversary,” said Kyle Norrington, chief commercial officer at Anheuser-Busch, in a press release. “You can count on us to continue investing in the moments that celebrate beer, sports, and epic milestones.”

Michelob Ultra, the official beer sponsor of Team USA, will run a Big Game commercial combining  two live sport viewing moments: the Super Bowl and the Winter Olympic Games. The upcoming ad will highlight “America’s competitive spirit,” according to the brand.

Last week Budweiser released its Super Bowl teaser spot, seen here, hinting at a new character that will join the brand’s traditional Clydesdale’ in the Big Game ad.

All three brands’ campaigns will run nationally in general market, Spanish language and streaming broadcasts, pre- and post-game activations, retail integrations and out-of-home placements both in San Francisco and national markets.