- FanDuel Teases Manning Vs. Manning Super Bowl Showdown
Marketing Daily, Danielle Oster - Wednesday, January 22, 2025
The sports betting brand unveiled the second teaser for its Super Bo ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- YouTube, Netflix, Prime Hit Viewing Records In December
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
For 2024, Nielsen says the year included nine days with over 1 ...
- AT&T Stages Experiential Event Series At College Football Championship
Marketing Daily, Danielle Oster - Sunday, January 19, 2025
Among the events: a "Playoff Fan Central" activation featuring an "immersive passi ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%
Television News Daily, Wayne Friedman - Friday, January 17, 2025
NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...
- Coors Light Has Fans Covered For Post-Super Bowl 'Case Of The Mondays'
Marketing Daily, Teresa Buyikian - Wednesday, January 15, 2025
Brand aims to turn "classic 'Case of the Mondays' into a liter ...
- NFL Games On Amazon, Netflix Curtail Long-Standing Habit
TVBlog, Adam Buckman - Tuesday, January 14, 2025
Old habits die hard and in this case, the habit is t ...
- NFL and iHeartMedia Renew Their Podcast Partnership
Publishers Daily, Ray Schultz - Wednesday, January 8, 2025
The first new offering is 'Lots To Say with Bobby Bones a ...
- Nike, Jordan Launch Newfangled Creative
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2025
New spots continue Nike's latest winning-ugly ethos and an animated history ...
- Verizon To Bring First 'Super Bowl FanFest' To 30 NFL Cities
Marketing Daily, Danielle Oster - Friday, January 3, 2025
Fans will have a chance to win a ticket to events acro ...
- Do Netflix's Xmas NFL Games - On A Wednesday - Tell Us Anything?
TV Watch, Wayne Friedman - Tuesday, December 31, 2024
Christmas Day NFL games came on a Wednesday. Increasingly, these non-traditional N ...
- First Netflix Games Set NFL Record, Become Most-Streamed Ever
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
The two games earned a total 65 million viewers with 48.4 milli ...
- First-Round College Football Playoffs Average 10.6M Viewers
Television News Daily, Wayne Friedman - Tuesday, December 24, 2024
The most-viewed game for this year's first round of the new expand ...
- Kellanova CMO: 'Big Brands Do Big Things'
CPG Insider, Sarah Mahoney - Friday, December 20, 2024
How the snacking giant is using college football bowls to help Pop-Tar ...
- NFL Highlights Christmas Day Games Via New Roblox Launch
MediaDailyNews, Colin Kirkland - Tuesday, December 17, 2024
Starting Dec. 17, Roblox users can enter Netflix's "Nextworld" and "NFL Univer ...
- Great Clips Looks For Breadth And Depth In College Playoffs
Retail Insider, Sarah Mahoney - Wednesday, December 18, 2024
With Disney Advertising, the hair salon chain is developing new ways ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 Weeks
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
Since August 24, a total of $1.2 billion in national TV ...
- Progressive Adds To 'Backup' Plan
Out to Launch, Fern Siegel - Monday, December 2, 2024
New spots feature back-up NFL quarterbacks helping people at home. ...
- Bud Light Taps Comedian Shane Gillis To Celebrate College Football
Marketing Daily, Teresa Buyikian - Monday, November 25, 2024
Gillis realizes he's in the wrong commercial, a high-fashion one for cologn ...
- X Centralizes NFL Content As In-App Sports Engagement Soars
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
X is looking to win over more professional sports fans with ...
- With Ever Higher TV Viewership, NFL Looks To Tackle More Dollars
TV Watch, Wayne Friedman - Tuesday, November 26, 2024
One clue would be to analyze those more intense NFL consumers. Da ...
- Live Sports Tend To Reach Younger Audiences On Streaming
Research Intelligencer, Robert Williams - Friday, November 22, 2024
Streaming platforms are moving into live sports to gain more subscribers, dividi ...
- NFL Thanksgiving Ad Price Soars 16% To $1.45M Per :30
Television News Daily, Wayne Friedman - Friday, November 22, 2024
Guideline says pricing for Thanksgiving weekend games is up 11% to $576,0 ...
- National TV Spending Rises 1% To $3.1B In September, NFL Soars
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Ad spend for NFL programming witnessed a 32% year-over-year gain in t ...
- Barefoot Wine Promo With Simone Biles Gives Fans 'WAG' Experience
Marketing Daily, Teresa Buyikian - Thursday, October 31, 2024
Winner of contest gets to watch Nov. 17 NFL game with t ...
- Disney Gamifies ESPN With 'Football Island' Launch In Fortnite
MediaDailyNews, Colin Kirkland - Tuesday, October 29, 2024
As part of its $1.5 billion investment in Epic Games, Disney ...
- Verizon's Visible Calls Back To Classic Game Series 'NFL Blitz'
Marketing Daily, Danielle Oster - Friday, October 25, 2024
The ad pays homage to the series with mock gameplay, depicting ...
- Who Doesn't Like Christmas Day Football On Netflix? Perhaps A Few
TV Watch, Wayne Friedman - Friday, October 25, 2024
In a recent survey, sports betting data-focused Casino.org says 59% of fa ...
- Disney Leads Top Media Distributor Index For September, Driven By NFL, NCAA
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
In September, Disney was up 17% from August to a leading 11. ...
- NFL Viewing Ramps Up For Broadcast And Prime Video In September
Television News Daily, Wayne Friedman - Tuesday, October 15, 2024
Broadcast share rose by 8% from August to a 22.6% share fr ...