- Upcoming 'Predator: Badlands' Gets Boost From Garage Beer Short
Marketing Daily, Teresa Buyikian - Thursday, October 30, 2025
The Jason and Travis Kelce-owned brew filmed an homage to original "Predator ...
- Lululemon Joins NFL Roster, Chasing a Comeback Season
Marketing Daily, Sarah Mahoney - Monday, October 27, 2025
The athleisure brand teams up with all 32 football teams as ...
- NFL Drives Linear Gains In September, YouTube Still Tops
Television News Daily, Wayne Friedman - Tuesday, October 28, 2025
Disney, in second place, rose nearly two share points vs. August ...
- Sports Content Making More Inroads: What's Left For Scripted Shows?
TV Watch, Wayne Friedman - Monday, October 27, 2025
A massive amount of broadcasting viewing came from sports in September, Niels ...
- 818 Tequila Ups College Activations With Tailgates, New Athleisure Collab
Marketing Daily, Teresa Buyikian - Thursday, October 23, 2025
Recent pop-up included custom cocktails, oversize beer pong, 818 merch, and ...
- 7 Weeks In: NFL Ad Spend +7%, Viewing +2%
Television News Daily, Wayne Friedman - Friday, October 24, 2025
Through seven weeks of the NFL regular season, average viewership is n ...
- Ikea Dreams Big -- By Thinking Small
Retail Insider, Sarah Mahoney - Wednesday, October 22, 2025
With its new campaign, the retailer leans on humor and affordable fix ...
- NFL TV Sees Sharp September Gains
Television News Daily, Wayne Friedman - Tuesday, October 21, 2025
While broadcast tied cable TV with a 22.3% share last month, broadca ...
- NFL, College Football Lead Q3 Ad Impression Share
Television News Daily, Wayne Friedman - Thursday, October 16, 2025
From July-September, the NFL continued to be the top program in ...
- More College Football Stars Join Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, October 9, 2025
The brand's partnership with Cade Klubnik and Jeremiyah Love kicks off wi ...
- NFL, College Football Boost Q3 Linear Ad Spend 4%
Television News Daily, Wayne Friedman - Thursday, October 9, 2025
Total TV ad impressions sank nearly 3% to $1.7 trillion, with nation ...
- Hellmann's 'Do Dip' Extends NFL Playbook
CPG Insider, Sarah Mahoney - Friday, October 3, 2025
The No. 1 mayo brand keeps finding new ways to reach fragment ...
- NBCU Revives NBC Sports Network With YouTube TV, Xfinity Deals
Television News Daily, Wayne Friedman - Thursday, October 2, 2025
The network will feature Big Ten Conference college athletics, NBA games (fr ...
- 4 Weeks Down: NFL Viewing +11%, Ad Sales Flat
Television News Daily, Wayne Friedman - Thursday, October 2, 2025
NBC's "Sunday Night Football" - including the "NFL Kickoff" game - ...
- NFL Shop Positions Fans As Part Of The Action With 'Fan Like A Pro'
Marketing Daily, Danielle Oster - Tuesday, September 30, 2025
Campaign showcases the variety of NFL Shop offerings, along with U.S. Women ...
- How Campbell's Chunky Keeps Its NFL Play Fresh
CPG Insider, Sarah Mahoney - Friday, September 26, 2025
A 27-year league partner, the Campbell's brand leans on QB Jayden Daniel ...
- KDP's College Football-Themed 'Fansville' Moves Toward 'Pro Town'
Marketing Daily, Danielle Oster - Friday, September 26, 2025
One spot in the longtime campaign shows college fans confused by ...
- NFL TV Partners' Rights Fees Expected To Rise By $8B Per Year: Analyst
Television News Daily, Wayne Friedman - Thursday, September 25, 2025
The process could ramp up its annual rights fees revenues from fi ...
- Jameson Says It's 'Unofficial Whiskey' For American Football Game In Dublin
Marketing Daily, Teresa Buyikian - Wednesday, September 24, 2025
To tout first U.S. football game in Ireland, brand is selling ...
- NFL 'Option' For Networks, Streamers: Pass, Throw Or Run?
TV Watch, Wayne Friedman - Thursday, September 25, 2025
Option deal points could be triggered as early as next year. T ...
- Ogilvy Crafts Creative For Jameson's NFL Kickoff
MAD, Fern Siegel - Tuesday, September 23, 2025
The NFL's first regular-season game to be held in Ireland debuts Septemb ...
- Disney, Fox See August Football Viewing Hikes
Television News Daily, Wayne Friedman - Tuesday, September 23, 2025
Disney grew 2% to a 9.5% total day viewing share of a ...
- Bud Light Brings Back Peyton Manning For New NFL Campaign
Marketing Daily, Teresa Buyikian - Tuesday, September 16, 2025
NFL's official beer sponsor is showing the lengths fans will go f ...
- Wilson, Vaughn Team To Enjoy Xfinity Sports Options
MAD, Fern Siegel - Monday, September 15, 2025
The "Wedding Crashers" duo star in ongoing spots throughout the football sea ...
- Dove Men+Care, Marshawn Lynch Team Up With Target
Marketing Daily, Sarah Mahoney - Monday, September 15, 2025
With a new whiff of Beast Mode, the Unilever-owned brand hopes t ...
- Amazon Ads Presses Vinyl, Coffee Too, For Nespresso Campaign
MediaDailyNews, Laurie Sullivan - Monday, September 15, 2025
Nespresso and Abel Tesfaye (The Weeknd) unveiled a first-of-its-kind collaboration celebrating t ...
- KeyBank Partners With College Football Phenom Jeremiah Smith
Marketing Daily, Danielle Oster - Thursday, September 11, 2025
The brand's partnership with the Ohio State Buckeyes wide receiver includes exclusi ...
- Blockchain.com, Dallas Cowboys Launch Partnership's First AI-Generated Ad
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a fir ...
- Russell Wilson And Son Star In Hot Wheels Ad
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2025
The world's No. 1 toy is rolling out its biggest track chang ...
- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...