- Dentsu Retains, Expands BMW Group Media
MAD, Steve McClellan - Tuesday, July 29, 2025
Led by iProspect, the assignment secures the integrated media business for BM ...
- Lucid Signs Timothee Chalamet As Ambassador
Marketing Daily, Tanya Gazdik - Tuesday, July 29, 2025
Lucid's new campaign starring Chalamet will premiere early this fall, with addition ...
- Mini USA, Barry's Share Reverence For Inclusivity
Marketing Daily, Tanya Gazdik - Tuesday, July 29, 2025
The fitness and automotive brands will combine their lifestyle expertise to off ...
- Uber Gives Women Drivers, Riders Choices
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 28, 2025
"Across the U.S., women riders and drivers have told us they wa ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- Test Drive: Nissan Armada Helps Drivers 'Adventure Bigger'
Drive Time, Tanya Gazdik - Monday, July 28, 2025
It seems impossible that any vehicle could handle a road best travel ...
- Volvo Solicits Consumer Stories, Holds Sweepstakes
Marketing Daily, Tanya Gazdik - Friday, July 25, 2025
Creative includes a longform video featuring some of the founding dealers. ...
- Mary Kay Goes Green With Electric Cadillac
Marketing Daily, Tanya Gazdik - Friday, July 25, 2025
A 60-second spot shows off the new Cadillac with the superimposed co ...
- Nissan Enlists Engineers In Creative Process
Marketing Daily, Tanya Gazdik - Thursday, July 24, 2025
None of the stunts shown in the creative are fake -- ...
- Genesis Gets Freaky (Friday, That Is) With Disney Deal
Marketing Daily, Tanya Gazdik - Wednesday, July 23, 2025
Genesis vehicles are along for the ride in body-swap comedy "Freakier Friday ...
- Uber Partners With Lucid, Nuro For Self-Driving Units
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 23, 2025
The companies are calling it a "next-generation premium global robotaxi program." ...
- GM Rewards Loyalty Program, Software Drive Growth
Marketing Daily, Tanya Gazdik - Tuesday, July 22, 2025
GM Rewards Members spend more at the automaker and are more engag ...
- Scout Motors Builds Anticipation With 'Baja' Campaign
Drive Time, Tanya Gazdik - Monday, July 21, 2025
"We always look for these moments of connection at the Scout bran ...
- CI&T Wins Digital AOR Remit For Volkswagen Of America
MAD, Steve McClellan - Friday, July 18, 2025
The global digital consultancy is leading strategy, design and development for VW.c ...
- Infiniti Shifts Marketing Exec Into New Role
Marketing Daily, Tanya Gazdik - Sunday, July 20, 2025
The new position gives Infiniti the opportunity to work longer term ...
- Subaru Introduces New Nameplate: Uncharted
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, July 20, 2025
"The name aims to appeal to younger consumers seeking exploration and versatili ...
- 'Help Me, Honda': What USA Bobsled/Skeleton Team Might Say
Marketing Daily, Phyllis Fine - Wednesday, July 16, 2025
New partnership leverages Honda R&D's tech expertise to optimize performance of U ...
- Following Netflix, SiriusXM Goes The Ad-Supported Route
TV Watch, Wayne Friedman - Wednesday, July 16, 2025
"What does this mean [for SiriusXM]?" said Sirius COO Wayne Thorsen. ...
- Mercedes-Benz Says Goodbye To Jon Hamm, Hello To Lucy Liu
Marketing Daily, Tanya Gazdik - Monday, July 14, 2025
Liu's debut as the official voice of Mercedes-Benz premiered with the laun ...
- Test Drive: How To Choose Between Nissan Murano, Rogue
Drive Time, Tanya Gazdik - Monday, July 14, 2025
The Rogue's hands-free ProPilot Assist 2.1 is a game-changer, and I don ...
- Kia Shows The Joy Is In The Journey
Marketing Daily, Tanya Gazdik - Sunday, July 13, 2025
"This campaign is a love letter to the great American road tri ...
- Former Volvo CMO Joins BMW
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2025
Leigh Moynihan will oversee all marketing for BMW in the U.S. includi ...
- Uber Partners With LA28 Olympic, Paralympic Games
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 10, 2025
Uber will also support NBCUniversal's coverage of the LA28 Games as we ...
- Automotive Spending On National TV In June Falls Nearly 6%
Marketing Daily, Tanya Gazdik - Wednesday, July 9, 2025
Household TV ad impressions in June 2025 totaled 15.5 billion, down 25. ...
- Volkswagen Leans Into U.S. Manufacturing Presence
Marketing Daily, Tanya Gazdik - Tuesday, July 8, 2025
The 30-second "Proudly Assembled in Chattanooga," from Johannes Leonardo, highlights Volkswagen's commitmen ...
- Musk Touts 'America' Party, Tesla Stock Suffers
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 7, 2025
When Musk asked his followers on X last week whether it w ...
- Test Drive: Infiniti QX60 More Than A Refresh
Drive Time, Tanya Gazdik - Monday, July 7, 2025
A new campaign from Publicis Q includes the spot "The Following" playi ...
- Mini USA Celebrates Independence Day Despite British Heritage
Marketing Daily, Tanya Gazdik - Sunday, July 6, 2025
The patriotic display also highlights parent company BMW of North America's celebrati ...
- Stellantis Names New NA Marketing Chief
Marketing Daily, Tanya Gazdik - Wednesday, July 2, 2025
Tim Kuniskis will work across the brand portfolio to enhance the connectio ...
- Sephora Catches A Lyft To Outrun Prime Day
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2025
The novel partnership offers shoppers a $20 "Delivered to Beauty" ride ...