- Test Drive: Hyundai Kona Beats Chevy Bolt Even Before Exiting Hertz Parking Lot
Drive Time, Tanya Gazdik - Monday, February 26, 2024
The Kona rental car I drove this past weekend had a l ...
- Lincoln Launches Digital Scent Collection
Marketing Daily, Tanya Gazdik - Thursday, February 22, 2024
Lincoln Digital Scent allows customers to select and customize three scents f ...
- Automotive TV Spending Drops 12.9% In January
Marketing Daily, Tanya Gazdik - Wednesday, February 21, 2024
Automakers opened their wallets for NFL action, spending 17 times more ...
- Honda Launches 'DreamCab' Trivia Series
Marketing Daily, Tanya Gazdik - Tuesday, February 20, 2024
Hosted by media personality and former HBCU Division 1 basketball player, N ...
- TMW Unlimited Drives Suzuki As Integrated Creative AOR
MAD, Fern Siegel - Monday, February 19, 2024
Work will begin immediately to launch the new Suzuki Swift, building ...
- Test Drive: Land Rover Defender Handles Treacherous Terrain
Drive Time, Tanya Gazdik - Monday, February 19, 2024
The Defender is one of the most iconic vehicles in history, sa ...
- Mercedes-Benz Launches G-Class 'Diamonds' Limited Edition
Marketing Daily, Tanya Gazdik - Thursday, February 15, 2024
Set to a cover of "Fever," the 60-second video from teamx ...
- Lexus Partners With LA Clippers, Intuit Dome
Marketing Daily, Tanya Gazdik - Wednesday, February 14, 2024
The luxury automaker joins naming rights partner Intuit and AT&T, Pechanga, a ...
- Uber, Lyft, DoorDash Drivers Stage Valentine's Day Strike
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 14, 2024
Thousands of drivers are on strike today in what organizers say wi ...
- Rivian Hires Meta Exec As Top Marketer
Marketing Daily, Tanya Gazdik - Tuesday, February 13, 2024
Jennifer Prenner joins Rivian with over 20 years of business, marketing, produ ...
- How This Mitsubishi VP of Marketing Drives Her Ambition
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 21, 2024
"When I started out, there weren't many women in leadership roles, a ...
- Volkswagen Global CMO Departs, JLR Adds Marketing Positions
Marketing Daily, Tanya Gazdik - Monday, February 12, 2024
Nelly Kennedy is leaving her role as global chief marketing officer ...
- Kia, BMW, VW, Toyota Score High Among Super Bowl Spots
Drive Time, Tanya Gazdik - Monday, February 12, 2024
According to Cars.com, the MVP was Volkswagen, which saw a 394% spi ...
- Volkswagen Debuts 'American Love Story' For Super Bowl
Marketing Daily, Tanya Gazdik - Friday, February 9, 2024
"A lot of what looks like historical footage is actually what ...
- Valvoline Releases Pre-Super Bowl Spot
Marketing Daily, Tanya Gazdik - Saturday, February 10, 2024
It's the first time the brand has launched creative in conjunction wi ...
- Bloom Is Off The Rose For Ford F-150 Lightning
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, February 10, 2024
Despite the vehicle's inherent flaws, Ford should still be credited for bringi ...
- Toyota Spotlights 'Dareful Handle' On Super Bowl
Marketing Daily, Tanya Gazdik - Thursday, February 8, 2024
The automaker had been working on the Toyota Tacoma campaign for ...
- Kia's Super Bowl Spot Has All The Feels
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, February 8, 2024
The spot, which is called "Perfect 10," was previewed Thursday morning ...
- BMW's Unique Take On Imitation
Mad Blog, Barbara Lippert - Wednesday, February 7, 2024
"There is only one Christopher Walken" according to this BMW spot, whi ...
- Hyundai Plans To Share Instagram Channel
Marketing Daily, Tanya Gazdik - Wednesday, February 7, 2024
"Basically, we're going to AirBnB their Instagram to other brands," says Jas ...
- BMW, Nissan, Toyota, Kia Reveal Super Bowl Plans
Drive Time, Tanya Gazdik - Monday, February 5, 2024
BMW's 60-second star-studded spot features actor Christopher Walken along with actress Ashl ...
- Ford Enlists Actress Sydney Sweeney For Contest
Marketing Daily, Tanya Gazdik - Sunday, February 4, 2024
The contest aims to celebrate those who defy stereotypes to pursue the ...
- Hyundai, Rogers Break New Campaigns During NHL All-Star Weekend
Marketing Daily, Tanya Gazdik - Thursday, February 1, 2024
Hyundai's new 30-second spot "Marty for the Win" features nine-time NHL All-St ...
- Progressive Auto Insurance Spots Target Younger Millennials With Quirky Pigeons
MAD, Fern Siegel - Wednesday, January 31, 2024
The pitch, via the bird version of an odd couple, is th ...
- VTNA Unveils Its New Code And Theory-Created Digital Experience
MAD, Steve McClellan - Wednesday, January 31, 2024
The new digital assets are tied to the launch of the brand ...
- Kia's Russell Wager Named Automotive Marketer Of The Year
Marketing Daily, Tanya Gazdik - Wednesday, January 31, 2024
The automaker says it remains steadfast in its commitment to a sustainab ...
- Driving While Trans Now Illegal In Florida
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, January 31, 2024
Florida joins Kansas in fully banning transgender residents from updating their gend ...
- Stellantis Uses 'Product Drop' For Fiat 500e
Marketing Daily, Tanya Gazdik - Tuesday, January 30, 2024
The "product drop" strategy involves the creation of different variants of t ...
- Test Drive: Mitsubishi Outlander PHEV Offers Best Of Both Worlds
Drive Time, Tanya Gazdik - Monday, January 29, 2024
It's super easy for anyone to plug in a PHEV vehicle. T ...
- Toyota Has A Change Of Heart About Super Bowl
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot was created by Toyota's agency of record, Saatchi & Saatch ...