- Consumers Lean Into Hybrid Vehicles,Tesla Regains Top Spot In Brand Loyalty
Marketing Daily, Tanya Gazdik - Thursday, August 6, 2026
Tesla regained the top spot in brand loyalty, reaching 63.9%, an eight-percentage-poi ...
- BMW Owners Furious Over In-Car 'Spider-Man' Ads
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 6, 2026
Three years ago, BMW executives said the inside of a car w ...
- BMW Runs 'Pop-Up' Ads Promoting Link To New Spider Man Movie
Around the Net In Media, Ray Schultz - Wednesday, August 5, 2026
BMW owners have complained in internet forums about “pop-up” ads promoting t ...
- Audi Hires German Brand Veteran As New CMO
Marketing Daily, Tanya Gazdik - Tuesday, August 4, 2026
Esther Francis, 49, has been named senior vice president and CMO, bra ...
- Stellantis Reimagines Storytelling With Drone Campaign
Marketing Daily, Tanya Gazdik - Wednesday, August 5, 2026
Stellantis Global CMO Olivier Francois tells "Marketing Daily" that drone shows a ...
- Test Drive: Kia Seltos Deemed 'Mini Telluride'
Drive Time, Tanya Gazdik - Monday, August 3, 2026
Kia recently took to Reddit to target a demographic similar to t ...
- Volkswagen Partners With Boutique Hotel
Marketing Daily, Tanya Gazdik - Thursday, July 30, 2026
Volkswagen joins several other automakers with hotel partnerships including sibling brand Aud ...
- M&C Saatchi Group UK, FCA Are 'Confident' About Auto Claims
MAD, Fern Siegel - Wednesday, July 29, 2026
The cross-media campaign targets 2.1 million agreement holders. ...
- Ford Aims To Make Vehicle Customizing Easier
Marketing Daily, Tanya Gazdik - Monday, July 27, 2026
Nearly half of Ford customers purchase accessories - more than any oth ...
- Bakery Owner Panicked After AI Overview Hung A Closing Sign
Performance Marketing Insider, Laurie Sullivan - Monday, July 27, 2026
When someone Googled "Anna Mae's Bakery," an AI overview served up ...
- Toyota Leads In Satisfaction, Luxury Brands Lose Their Edge
Marketing Daily, Tanya Gazdik - Thursday, July 23, 2026
Hybrid vehicles deliver the highest customer satisfaction with an ACSI score ...
- Apple, Ford Partner For Navigation Integration
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 23, 2026
Ford will be the first automaker to embed Apple Maps directly in ...
- Automotive TV Spending Dips Nearly 17% YTD
Marketing Daily, Tanya Gazdik - Wednesday, July 22, 2026
Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger sha ...
- Former Ford, Nissan Execs Head To New Roles
Marketing Daily, Tanya Gazdik - Monday, July 20, 2026
Matt VanDyke has been named CEO of Stellantis' Ram brand and Allys ...
- Sporty Kia K4 Hatchback Offers More Cargo Space
Drive Time, Tanya Gazdik - Monday, July 20, 2026
Kia is in the midst of launching the K4 hatchback, which offe ...
- Toyota Expands Partnership With Outdoor Navigation Platform
Marketing Daily, Tanya Gazdik - Sunday, July 19, 2026
The expansion includes the launch of the Trail Creators Program, bringing togeth ...
- Lucid Motors Names New Top Marketer
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2026
Lucid Chief Customer Officer Billy Hayes brings more than 25 years ...
- Waze Rolls Out New AI-Powered Features
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 13, 2026
The social GPS navigation app now suggests routes based on both ...
- Test Drive: Subaru Crosstrek Really Is 'Dog Tested, Dog Approved'
Drive Time, Tanya Gazdik - Monday, July 13, 2026
The base price of the Crosstrek Limited Hybrid is $34,995 and ev ...
- Kia Positions Seltos Compact SUV As Challenger
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2026
Campaign feels "a little different because the product itself is challenging convention ...
- Slate Truck Partners With Crayola For Inspired Color Choices
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2026
This is the first time Crayola has collaborated with an automaker. ...
- Lexus Focuses On How Drivers Feel
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2026
"A vehicle can be technically perfect, but if it doesn't evoke ...
- Test Drive: Subaru Ascent Offers Design-Inspired Luxury
Drive Time, Tanya Gazdik - Monday, July 6, 2026
ChatGPT agrees with me on the seemingly designer-inspired floor mats: "I actual ...
- Ford Launches MLB Campaign Playing Up Quality
Marketing Daily, Tanya Gazdik - Thursday, July 2, 2026
Besides the national TV spot, Ford is running full-page print newspaper a ...
- Car Shoppers Not Deterred By Shaky Economy
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 2, 2026
"Honda's CR-V has capitalized on inventory shortfalls at Toyota and Ford ...
- Infotainment Weak Spot For Autos, Per JD Power Initial Quality Study
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2026
It is the only category experiencing an increase in reported problems th ...
- Polestar Brand Plans Exodus From U.S.
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 29, 2026
The Swedish electric vehicle brand is still evaluating what effect the chan ...
- Test Drive: Current Hyundai Tucson Worth Consideration
Drive Time, Tanya Gazdik - Monday, June 29, 2026
Plug-in hybrids offer the best of both worlds - pure electric f ...
- Hyundai Applies AI To Curated Videos To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Friday, June 26, 2026
A movement within the ad industry is bringing ad buying into supply-si ...
- Tesla, Honda, Toyota Top American-Made Index
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2026
"One of the key points the index seeks to highlight: No vehic ...