- True Romance: 'YourVolkswagen' Celebrates Car Love
MAD, Fern Siegel - Thursday, August 28, 2025
The social-first campaign collaborates with fans. ...
- Nissan Takes Heisman House On Road Trip
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2025
"We've been in the house a long time, and we thought, let ...
- Hertz Brings Stress-Relieving Dogs To Airports
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 28, 2025
Hertz has launched the Gold Squad, a team of trained golden retrieve ...
- Hearst Shutters 'Autoweek' Brand, Staffers Say
Publishers Daily, Ray Schultz - Wednesday, August 27, 2025
"Autoweek" will join the MotorTrend group, but layoffs and transfers have occur ...
- Automotive TV Spending Drops Almost 25%
Marketing Daily, Tanya Gazdik - Tuesday, August 26, 2025
Sports programming captured about a third of the auto industry's total nation ...
- New York Taxi Drivers Rebuke Robotaxis
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, August 26, 2025
The NY State Federation of Taxi Drivers asked Governor Kathy Hochul ...
- CarMax Asks Consumers, 'Wanna Drive?'
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 25, 2025
The automotive retailer is embarking on a new brand positioning, campaign a ...
- Kia Sportage Continues T-Shirt-Themed Road Trip
Drive Time, Tanya Gazdik - Monday, August 25, 2025
"Keep the Adventure Going," is once again set to the tune ...
- Tesla False Advertising Class Action Allowed To Continue
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 24, 2025
"Tesla's distinctive advertising strategy warrants a departure from the typical approach," accordi ...
- Used Cars, Prime Delivery: Hertz Meets Amazon
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2025
Consumers will soon be able to buy former Hertz vehicles on Amaz ...
- Subaru, Lexus Race Ahead In Satisfaction Scores
Marketing Daily, Tanya Gazdik - Wednesday, August 20, 2025
Subaru leans into a reputation for safety and dependability and has enjoy ...
- Jeep, Energizer Aim To Light Up The World
Marketing Daily, Tanya Gazdik - Tuesday, August 19, 2025
Although best known for batteries, Energizer is also a leading marketer ...
- 'Car And Driver' Debuts An Auto-Buying Marketplace
Publishers Daily, Ray Schultz - Tuesday, August 19, 2025
The Hearst title is working with Autotrader to offer what it sa ...
- Police Question If Ram Mechanical Bull Theft Was Marketing Stunt
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 18, 2025
The mechanical bull was part of a Ram marketing campaign, as t ...
- Test Drive: Chevy Equinox EV Shows Off Best Hands-Free System Yet
Drive Time, Tanya Gazdik - Monday, August 18, 2025
I was astounded to find the Super Cruise kicking in on non-divid ...
- 'The Athletic,' Range Rover Sport Celebrate Design
MAD, Fern Siegel - Friday, August 15, 2025
"Designing For Sport" celebrates stadiums and architects, while drawing a comparison wi ...
- Automakers Target Ultra-Wealthy With Pebble Beach Activations
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2025
Cadillac is introducing Curated by Cadillac, an exclusive customization program available ...
- Ford Cracks The Code For Affordable EV
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 11, 2025
The automaker calls the "universal electric vehicle platform" a "Model T mome ...
- Test Drive: AMG CLE 53 Features Catwalk Attitude, Autobahn Speed
Drive Time, Tanya Gazdik - Monday, August 11, 2025
While in park, drivers can view how-to videos about the car's featur ...
- Volkswagen Partners With Film Festival For Contest
Marketing Daily, Tanya Gazdik - Sunday, August 10, 2025
Volkswagen of Canada is kicking off its Toronto International Film Festival partnersh ...
- Genesis Launches GV80 SUV Creative, Kills Electrified G80 Sedan
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2025
Genesis is "new luxury without the velvet rope or baggage of o ...
- GM, Hyundai To Co-Produce EV Commercial Van
Marketing Daily, Tanya Gazdik - Wednesday, August 6, 2025
It will be manufactured in the U.S. as early as 2028 a ...
- Automotive National TV Spending Drops 8.2%
Marketing Daily, Tanya Gazdik - Tuesday, August 5, 2025
Sports-related programming accounted for over 65% of the auto industry's total nation ...
- Trump Weighs In On Jaguar Rebranding, American Eagle
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, August 5, 2025
The ad critic-in-chief took shots at Jaguar Land Rover, but praised Americ ...
- Amazon Adds Used Vehicles, Non-Hyundai Models For Sale
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 4, 2025
Until now, Amazon Autos has sold new Hyundai products exclusively. That's chang ...
- Hyundai Santa Fe Designer Shares Backstory
Drive Time, Tanya Gazdik - Monday, August 4, 2025
I was one of three Women's Worldwide Car of the Year juro ...
- Stellantis Signs NFL Rookie As Ambassador
Marketing Daily, Tanya Gazdik - Sunday, August 3, 2025
Dillon Gabriel has a well-known fondness for the Chrysler Pacifica, which ...
- Chevrolet Celebrates Fast Laps With Short Film
Marketing Daily, Tanya Gazdik - Thursday, July 31, 2025
General Motors is touting its new claim to fame as the faste ...
- Kia Connected Home Spotlights Sustainable Innovation
Marketing Daily, Tanya Gazdik - Wednesday, July 30, 2025
The installation is designed to envision how electric vehicles can support integrat ...
- So Much For Tariffs Helping US Legacy Companies
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 30, 2025
Ford CEO Jim Farley says profits will fall as much as 3 ...