Commentary

Honda To Show 'Augmented Driving' Concept At CES

At CES each year, major automakers typically make a big splash, showcasing what they have in mind for their cars somewhere down the road.

At the upcoming January show, Honda plans to show its augmented driving concept, with a spotlight on a reinvented steering wheel.

Patting the steering wheel twice starts the vehicle, pushing it makes it accelerate, and pulling it slows the vehicle. The driving system changes between manual and automatic mode with a switch and features more than eight modes between fully autonomous and semi-autonomous operation.

“In the autonomous future, Honda believes that customers will be able to enjoy mobility in new ways when freed from the responsibility of driving,” states the announcement. “At the same time, customers may still want to experience the emotion and thrill of driving.”

Sensors in the vehicle would continuously read the driver’s intention to shift between modes, according to Honda.

The reality of such a vehicle is hardly around the corner, with the Honda CES preview exhibit forecasting for the year 2035 and beyond.

For now, normal, traditional cars will continue to be marketed and sold and concept cars will remain just that.

3 comments about "Honda To Show 'Augmented Driving' Concept At CES".
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  1. R MARK REASBECK from www.USAonly.US , December 20, 2019 at 6 p.m.

    “In the autonomous future, Honda believes that customers will be able to enjoy mobility in new ways when freed from the responsibility of driving,”


    Let's have self teaching schools, because we need to be freed from the responsibility of learning.

    And let's have mom and dads dicipline their kids on their smart phone, so they can be freed from parenting.

    Want to be freed from the responsibility of driving?  Don't drive.  Take a bus, a cab, an Uber, limo, commuter train, ric-shaw or Space Shuttle.  Some of  us enjoy the "Freedom and Mobility" of driving.  Maybe you never drove an exciting car, probably not if you're a white collar Honda executive. 

  2. R MARK REASBECK from www.USAonly.US replied, December 20, 2019 at 6:02 p.m.

    I think the title should be "UG-mented"       Ugly , uninspired designs.

  3. Chuck Martin from Chuck Martin replied, December 20, 2019 at 6:08 p.m.

    Only a concept, Mark, but it does give an idea of what they're thinking the future may look like.

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About the Author

Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.