• Mazda Campaign To Break During NCAA Championship Game
    Brand consideration has moved 11 percentage points in the past nine months, Mazda CMO Dino Bernacchi tells MediaPost.
  • Toyota, Lexus Top J.D. Power Dependability Study
    More than 200,000 TV commercials and more than 2 billion print ad impressions refer to J.D. Power awards annually, according to the company.
  • Don't Fear Artificial Intelligence, Vehicle Technology: It's There To Help
    "I think that a lot of the fear is coming from a lack of understanding," Ford Motor Co. Futurist Sheryl Connelly tells MediaPost.
  • Hyundai Wins Super Bowl, While Kia's Somber Spot Prompts Decline In Site Visits
    Kia's spot from David&Goliath resulted in a 14% decline in views to its vehicle pages on the Cars.com site.