Ex-President Johan De Nysschen said re-establishing the brand would take as long as 15 years. Ex-CMO Ewe Ellinghaus said it would take 10 years.
This is not a short-lived trend; in fact, it's only the beginning, Sam Mylrea, CEO of PureCars tells "Drive Time."
Car buyers want product information (48%), followed by promotions and deals (46%), education content (18%), news (17%), business updates (12%) and entertaining content (9%).
Women are more likely than men to purchase smaller, safer and more fuel-efficient cars; to drive less, and to have a lower fatality rate per distance driven, according to a study.
While vehicles on the road today aren't self-driving, the safety features already available and in many cases standard are amazing and a preface to autonomy.
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