• Honda, Goodyear, Mitsubishi Get In The (College Bowl Series) Game
    Honda's Rose Parade float will be the first-ever fully replicated parade float in AR through Snapchat.
  • The Dirty Little Secret Of Auto Ads
    In real life, dirt, disorder and insufficient storage plague millennial and Gen X drivers, according to a study.
  • Instagram, Influencers Take Center Stage In Acura, Honda Efforts
    Research shows 60% of Instagram users are millennials, American Honda Social Media Manager Jessica Fini tells "MediaPost."
  • Millennials Interested In Driving After All
    Hagerty found the nation's largest generation isn't as anti-driving as once thought, but anxiety about autonomous vehicles persists across age groups.
  • Automotive Marketers Share Insights At MediaPost LA Auto Show Conference
    "Programmatic is fantastic but programmatic will never be standing in front of you kind of choked up," Mini USA's Patrick McKenna tells the audience.