Honda's Rose Parade float will be the first-ever fully replicated parade float in AR through Snapchat.
In real life, dirt, disorder and insufficient storage plague millennial and Gen X drivers, according to a study.
Research shows 60% of Instagram users are millennials, American Honda Social Media Manager Jessica Fini tells "MediaPost."
Hagerty found the nation's largest generation isn't as anti-driving as once thought, but anxiety about autonomous vehicles persists across age groups.
"Programmatic is fantastic but programmatic will never be standing in front of you kind of choked up," Mini USA's Patrick McKenna tells the audience.