Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.

Toyota spent the most on TV advertising and subsequently garnered the most impressions, per iSpot.tv.

"The pandemic provided dealers with a wide-open path to allow different approaches to sell vehicles," says J.D. Power's Chris Sutton.

An openness to buying online has not wavered since June, despite dealerships reopening across the country.