MediaPost will make its debut at the show on Tuesday with an afternoon conference that includes top marketers from Infiniti, Honda, Kia and Nissan.

"The brand position, and how that lines up with the technology...in many ways that's the most important thing," Rivian Founder RJ Scaringe says.

Seven percent of consumers plan to gift in the automotive category this holiday, according to a new report by OpenX. Who are these people?

Millennials are entering their prime car-buying years, according to a Placed white paper.