Other auto brands on the Black Friday leaderboard, according to Captify, are Audi, Ford, Toyota and Kia.

Survey from CarGurus shows that consumer intent to purchase electric vehicles is increasing, but concerns about cost and infrastructure remain.

The most-seen spot in October with 1.3 billion impressions is Hudson Rouge's "Fresh Take On Movement" for the 2020 Lincoln Aviator.

"The automakers and their dealers want to close the year out on a high note," Cox Automotive's Michelle Krebs tells DriveTime.