"Our target customers are going to consider luxury to be about experiences, pleasure, enjoyment, making the most of their time," says Infiniti's Phil York.
Affluent people now show their status more often through experiences instead of possessions, says Infiniti's Phil York.
Getting vehicle owners to actually experience how good these systems truly are would have a tremendous impact on changing consumer perceptions, per Ipsos.
Is a car commercial supposed to make you feel happy you are childless?
New vehicle sales in August look a little healthier than usual thanks to Labor Day weekend falling earlier this year, according to Edmunds.