The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 13 at the Javits Center in New York.

VW Group President and CEO Scott Keogh says events like SXSW can help automakers connect with consumers in a way complementary to auto shows.

Rebuilding the Nissan brand was formidable, and Witherspoon has done it with more limited resources than some of her competitors, says AMCI's Ian Beavis.

I had a literal "OMG" moment behind the wheel when automatic lane changing engaged the first time.