Of all the J.D. Power studies, the automakers perhaps take the IQS results the most seriously. So it's good news that they appear to be getting it right.
One automotive analyst called the trade moves by the Trump administration "willful stupidity" adding "it is madness, as the industry is so globally interconnected from a supply chain and manufacturing standpoint."
"If they restore it sensitively and make it environmentally up to date, it could be a huge boost in their image as a company genuinely interested in sustainability," says AMCI's Ian Beavis.
While concert sponsorships by automakers are run of the mill, Mini USA is taking a more creative approach with a different type of music-related marketing.