• Honda, Ford Withhold Social Ads -- Will Other Automakers Follow?
    "The existence of content that includes hate speech, violence and racial injustice on social platforms needs to be eradicated," Ford said.
  • Ford Plans Social Media Debut Of F-150 Pickup
    Eighty-two percent of truck owners would give up streaming services for a year before giving up their truck; 79% would rather give up drinking alcohol.
  • Top Automotive Marketers Discuss How COVID-19 Will Change Ads
    Social distancing and masks are required or strongly encouraged, depending on the state, which could affect the creative.
  • Pandemic Prompts Rush On Technology At Volkswagen
    Plans to implement the technology began two years ago -- but because of the pandemic, VW accelerated its plan.
  • Auto Brand Loyalty On Downward Trajectory
    Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishian, Mintel automotive analyst.