If approved, the merger would close in the fourth quarter. Still unclear is whether Ascential's ongoing sale of Hudson MX would happen before or … Read the whole story

The just-released "State of Games Media Buying" report shows the "playable ads" format finally is gaining real traction, accounting for 7% of all ads … Read the whole story

Rick Watrall, a decade-long veteran of Horizon Media, has been appointed to the new role of chief data and analytics officer at Goodway Group. Read the whole story

New commercial resurrects Alanis Morissette's song "Ironic," featuring her as narrator, with a dozen visual references to the original music video. Read the whole story

Meta and Spotify appear to be testing a new functionality allowing Instagram users to "continuously share" music they listen to in the app's Notes … Read the whole story

It was a pleasure becoming reacquainted with "Magpie Murders" over the last three Sunday nights on PBS. Read the whole story

Snapchat's first native iPad app allows users to experience the platform and its features, including augmented reality Lenses, in full-screen. Read the whole story

The Meta CEO said in a statement that the Biden administration "repeatedly pressured" his teams to "censor" COVID-19-related content in 2021, highlighting Republicans' increased … Read the whole story

X is testing a video conferencing tool that would allow users to start conferences directly from the app. Read the whole story

The ad industry opposes the bill, which would require Google, Apple, Microsoft and other browser developers to offer a tool that allows consumers to … Read the whole story

A single exposure of an interactive ad leads to 36% stronger brand recall than a standard video unit, Brightline says. Of course, two exposures … Read the whole story