The visual ads format is being tested in the U.S. in October, with the company also expanding its measurement tools and partnerships as it … Read the whole story

The campaign has seen 275 TV airings since Sept. 22, totaling 314.6 million impressions. A total of 14 networks have aired messaging to date. Read the whole story

Another forecast predicts Amazon's ad revenue will finish at $84B this year. Read the whole story

The turnaround in the perception of planning's influence comes as advertisers and agencies grapple with consolidation, turnover and the increasing role of AI in … Read the whole story

Skydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating … Read the whole story

If you overlaid the blueprint for all the other "NCIS" shows on top of this new one, everything would align perfectly. Read the whole story

TikTok is building out the functionality of two pillars of its ad business - 'Search Ads' and 'GMV Max' - and releasing a new … Read the whole story

TikTok is using this year's New York Advertising Week to unveil agentic commerce and ad tools to advertisers based in the U.S., allowing them … Read the whole story

'Enter Airplane Mode' is the first campaign for the airline under new CMO Sabrina Callahan. Read the whole story

Stagwell vice chairman David Sable made his remarks at a Monday morning Advertising Week New York session where he conversed with Cloe Fang, head … Read the whole story

Musicians turn vegetables into musical instruments to play a new piece dedicated to Chipotle. Read the whole story

An excerpt from soon-to-be-published "Competing at Machine Speed," a new book by Interpublic alum about what the agentic era portends for modern marketing. Read the whole story

"A Court of Thorns and Roses" is akin to the "Star Trek" of this genre. Read the whole story

Many factors seem to have impelled the massive surge in streaming activity that commenced around 2015 and carries forward today. It must be conceded … Read the whole story

ByteDance must face a lawsuit alleging it wrongly scraped YouTube videos to train generative artificial intelligence models such as MagicVideo, which creates videos from … Read the whole story

An appellate court should reinstate a lawsuit accusing Meta Platforms of monopolizing a market for "personal social networking services," the FTC says. Read the whole story