Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better understand what's needed to build an … Read the whole story

Under Stephan Loerke's helm, the World Federation of Advertisers championed industry self-regulation, organized its ill-fated Global Alliance for Responsible Media, and jump-started advertiser-led, open … Read the whole story

"In our system, the First Amendment restrains governmental actors and protects private ones," NewsGuard attorney Robert Corn-Revere told federal appellate judges Tuesday morning. Read the whole story

The move follows the company's appointment in September of Liz Rutgersson as CEO of Assembly, who now becomes CEO of the rebranded agency, overseeing … Read the whole story

Meta is testing a feed option on Facebook that directs some users into a full-screen video experience upon opening the social media app, prioritizing … Read the whole story

The overall television ad marketplace is stagnant. But isn't streaming/CTV still a rapidly growing business? Read the whole story

CBS's new sitcom, "Eternally Yours," shares similarities with "Ghosts" -- starting with their paranormal plotlines. Read the whole story

Mahjong set features tiles that depict various menu items like pancakes, bacon, pies and coffee, along with Perkins storefronts. Read the whole story

Meta is bringing global parental supervision tools to its Meta AI app, enabling parents to monitor and restrict their teens' in-app activity. Read the whole story

Meta Platforms users who alleged they were victims of "pump-and-dump" investment scams advertised on Facebook and Instagram are petitioning a federal appellate court to … Read the whole story

The expanded services with WBD, Spotify and Yahoo DSP are intended to give Walmart's media arm a larger piece of TV ad dollars through … Read the whole story

Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important … Read the whole story

If advertisers want to get a sneak peek at the future, they only need to look as far as Google DeepMind's multimodal AI model … Read the whole story

Collection includes a transparent peach vest with a spout that can be filled with a beverage, and a built-in straw with which to drink. Read the whole story

Being visible for a brand doesn't always mean consumers will remember the name after seeing it in AI-based search query results, according to research … Read the whole story

Prior to her appointment,Renee Chez spent most of her 26-year ad career at Cramer-Krasselt. Read the whole story