The Disney-owned platform will air the Super Bowl simulcast with ABC and ESPN on Feb. 14. Fox Television Network and Tubi aired the Super … Read the whole story

For the second time in less than a year, WARC revised its outlook upward for global ad growth this year and next, and posted … Read the whole story

U.S. ad spending was revised upward for this year but downgraded slightly for next, according to WARC's revisions, which include its first projection for … Read the whole story

The Primetime Emmy Awards are migrating to Amazon Prime, but is this necessarily a bad thing for legacy networks? Read the whole story

Each piece of AI content from Google's Gemini models has a hidden SynthID label that now supports watermarks from all its partners, and is … Read the whole story

Meta is using a new LLM trained to detect "seemingly benign ad content that is strongly suspected of covertly directing people to illegal content … Read the whole story

That was one piece of advice dispensed during an Advertising Week New York session today featuring comedian Trevor Noah and several business-side industry executives. Read the whole story

As Fox News enters its thirties, it's worth noting that it's still less than half the age of its average viewer. Read the whole story

More than 100 media, platform and brand partners - including Amazon, Conde Nast, iHeart, TikTok, People, Spectrum and the NFL - are contributing across … Read the whole story

In Ads Creative Studio, marketers can generate different versions of the same video by using tools to adjust audio and clip length, add text … Read the whole story

An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests. Read the whole story

If you spend eight hours a day being curt with an assistant that happens to be software, how long before you start talking that … Read the whole story

Companies like Netflix and Walt Disney still spend around $20 billion on TV and film production per year, with others spending at least $15 … Read the whole story

Microsoft's 'Surface Laptop Ultra' will support creative work, image and video generation and local inference. The shift toward AI-driven interfaces threatens the core business … Read the whole story