• by Joe Mandese , 5 hours ago

As part of a third-quarter revision of its global ad-spending forecast, WARC also updated its U.S. ad-spending outlook for this year and next and published its first forecast for 2028.

WARC revised its 2026 U.S. advertising growth up four-tenths of a point to 11.9%, but revised next year down eight-tenths of a point to 8.4%.

WARC is projecting 7.9% growth for the U.S. ad economy in 2028.

As a result of WARC's revisions, MediaPost's U.S. ad-growth composite moves up a tenth of a point for 2026 and 2028, but falls two-tenths of a point for 2027.