ZenithOptimedia Direct launched Zenith Optimedia Direct Long Form Group, a new division created to respond to marketers increasing use of long form television advertising. STACEY KAUFMAN senior vice president, director of long form marketing, will lead the new division. Kaufman joins the agency from Universal Music Group, where she was head of in-house media.
SocialMedia Networks named RICHARD FRANKEL as chief operating officer. Frankel will be responsible for driving the overall growth and development of SocialMedia Networks. He previously served as senior director of product marketing at Yahoo.
Crackle, a Sony Pictures Entertainment company, has named MARY RAY vice president of marketing. Ray joins Crackle from Sonopia, where she served as head of partnership marketing.
JANE DEERY was named equity partner and chief operating officer of PGR Media.
TNS Healthcare appointed CERI THOMAS to the new position of executive vice president of global accounts. Thomas joins TNS Healthcare after an 18-year career at Pfizer, most recently as director team leader, European brand analytics.
Initiative's Atlanta office promoted JENNIE PRICE and ROB HAMMERSMITH to junior buyers.
Deep Focus promoted ERIC DRUCKENMILLER to vice president, media and CHRISTIAN BORGES to vice president, publicity.
Boelter + Lincoln promoted WENDY APPELBAUM to director of financial services.
The Week magazine appointed DANIELLE YUEN as marketing director, responsible for overseeing marketing operations, including promotional/collateral materials and merchandising, as well as signature events and research. Yuen previously served as creative services director at SELF magazine.
Red Door Interactive hired LAUREN DOUGHERTY as senior business manager. Most recently, Dougherty was an account supervisor with The Marketing Partners.