• Exverus Media Taps PHD Alum Edwards For Programmatic Role
    Media consultancy Exverus Media has hired Sean Edwards as an associate director of programmatic media. Edwards comes to Exverus from Omnicom’s PHD, where he managed programmatic media buying and planning across digital formats for Porsche, RedBull, Oatly, Chuck E Cheese, and Cirque Du Soleil.
  • John Gardner Upped To President-CEO, Luckie
    The 69-year-old Birmingham, Alabama, agency named John Gardner is the new President-CEO. Luckie acquired Gardner's digital agency, Integrative Logic, in 2011. Gardner has served as president of Luckie since 2013. In 2020-2021, the company won Cannes Lions, One Show, Clios, Addy's, and Effies for client work. Its roster includes Alabama Power, Protective Life, GlaxoSmithKline, Regions Bank, Little Debbie, and Panama City Beach. Tom Luckie remains Chairman of the Board.
  • Dvorin To Head Publicis Media's APX Content Ventures in the US
    APX Content Ventures – Publicis Media’s content investment arm which focuses on purpose-driven and diverse content production—has hired Allie Dvorin to oversee APX Content Ventures in the US.   In this role, Dvorin will manage partnership deals with producers and distributors to develop content opportunities for Publicis Media clients. Prior to joining APX, Dvorin was vice president of digital production at AMC, where he oversaw all digital content for The Walking Dead, Fear The Walking Dead, Breaking Bad, and Better Call Saul. He also oversaw the development, production and postproduction of Digital Studio, creating content for AMC, Sundance, BBC America and …
  • SSDM Names Hermance Director of Agency Experience
    Digital-marketing agency SSDM hired Tena Hermanceas director of agency experience. She is charged with improving agency processes to better align with expanded services and facilitate collaborative client partnerships at the metro Detroit shop. Hermanance was a former vice president and management supervisor at Campbell-Ewald and SVP-strategic brand leader at Doner. She also led marketing and lead-generation efforts at Tenacity Marketing. SSDM CEO-founder Nick Skislak, who worked with Hermance at Campbell-Ewald, touted her understanding of the B2B marketplace, noting: "Tena's track record of client success is due to her ability to connect on a collaborative and strategic level."
  • OTT Ad Platform Wurl Selects Ives As Sr. Director, U.S. Advertising
    She is responsible for building its ad strategy and expanding the product line.
  • Pschorr Upped To CEO, DDB Germany Group
    Toby Pschorr has been promoted to CEO of the German DDB holding company. Previously, Pschorr spent 12 years at DDB in various posts, most recently as CEO of Team Voltage, Volkswagen’s customized agency. He will continue in this position until further notice. Pschorr has also held posts at BMW, BBH and Fallon. During his career, he has worked on brands such as Škoda, Audi, Sony, Coca-Cola, Vodafone, Unilever and Nestlé.“Toby Pschorr has proven that he can successfully motivate and lead large teams,” says Pietro Tramontin, CEO, DDB Europe. “He is close to the business and acts as a strategic counterpart …
  • Bounteous Taps Publicis Sapient Vet For Managing Director Role
    Digital transformation specialist Bounteous has appointed Raju Patel Managing Director. In his new role, Patel will focus on driving more strategic relationships with financial, industrial, and technology clients. Patel joins Bounteous following a 23-year career at Publicis Sapient, where he was most recently group vice president and business lead for financial services in Canada and the U.S. Midwest.  Patel is the second recent Publicis Sapient alum to join Bounteous, following last year’s appointment of Jaspreet Singh as Chief Strategy & Insights Officer. Singh spent more than a decade at Publicis Sapient including a stint as senior vice president, strategy & …
  • Hathaway Elevated To Executive Creative Director Overseeing Wendy's Creative At VMLY&R
    VMLY&R has promoted McKay Hathaway to executive creative director, leading Wendy’s creative teams in the U.S. He's tasked with further shaping the brand's creative output and will report to North American Chief Creative Officer, John Godsey.   He has been leading the brand’s creative for VMLY&R since 2017.  Prior to the promotion, Hathaway served as Group Creative Director, spearheading the brand’s expansion across social and digital, specifically in gaming. Under his leadership, the brand and agency landed a Cannes Grand Prix for ‘Keeping Fortnite Fresh’ in 2019. He has worked across other standout campaigns including ‘Feast of …
  • WPP Taps Herceg To Lead Australia And New Zealand Region As President
    WPP has appointed Rose Herceg as President, Australia and New Zealand. She was previously Chief Strategy Officer of WPP AUNZ, which became a wholly owned part of WPP in 2021. Earlier she founded Pophouse, one of Australia’s leading agencies for innovation, social trends and business strategy, which she sold to STW Group in 2007. She joined STW as a strategic consultant and became Chief Strategy Officer of WPP AUNZ following the WPP merger with STW in 2016. Separately, Chris Rollinson, previously Chief Financial Officer, becomes Chief Operating Officer at the Australia and New Zealand operation and Tim …
  • Anchor Worldwide Taps Ramos For New Strategy Role
    Independent creative agency Anchor Worldwide has hired Will Ramos as strategy director, a new role at the agency. Previously he was social strategy director at Gut. He also served at Publicis Sapient.
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