TM Advertising hired PAIGE JOHNSON as director of experiential marketing, a new position.

DAN GRIGOROVICI joined TACODA as vice president of data strategy and analytics. He joins the company from Digitas, where he was vice president/associate director of digital analytics.

MARK YEE joined Deutsch LA as senior vice president, account director. He joins the company from the Dallas-based promotional marketing agency Latitude, a division of The Richards Group. He will be handling the Tesco Fresh ‘n' Easy account.

National Geographic created a new Global Media group composed of its magazine, book publishing, television, film, music, radio, digital media and maps units. TIM KELLY, president and CEO of National Geographic Ventures, has been named president, Global Media.

Underscore Marketing hired LAUREN BOYER as partner & chief global strategist. Most recently, she led interactive media and e-marketing efforts across the consumer division of Wyeth.

AllBusiness.com hired MICHAEL ROGERS as vice president of sales.

Euro RSCG Tonic, the healthcare unit of Euro RSCG Worldwide, hired MADHU PAI as group account director responsible for OTC and DTC assignments for Schering-Plough and Sanofi-Aventis. She joins the agency from Saatchi & Saatchi New York where she was svp, management director on Novartis Consumer Health.

CaribeVisión hired EMILIO BRAUN BURILLO as executive vice president; ENRIQUE DE LA CAMPA CORCUERA as vice president of business development; REYNALDO GONZALEZ as vice president and general manager of CaribeVisión New York; and LULS ALVAREZ as vice president of sales.

JON GALATIS joined MARC USA as manager of direct response marketing and MICHAEL LUX was tapped as an interactive production artist.

Lacoste hired GARY COICHY, former e-commerce marketing manager at L'Occitane, as its interactive marketing/ new media manager.