FCB Garfinkel hired Eric Cosper as chief creative officer. Cosper will oversee and lead the creative department for clients such as Vonage, FDA, SeaWorld, Jamaica Tourist Board, Amtrak, Beiersdorf and Nestle Waters, reporting to CEO Lee Garfinkel. Prior to FCB Garfinkel, Cosper spent the last year developing the Game of War franchise, with his creative efforts culminating in a 2015 Super Bowl ad featuring Kate Upton. Throughout his career, Cosper worked at BBDO, Weiden + Kennedy, Mother, Publicis and Fallon, where he worked on clients such as Nike, GE, ESPN, Starbucks, Citibank, DISH Network, T-Mobile and Heineken.
Lowe Campbell Ewald hired Jim Houck as executive creative director. Based in San Antonio, Houck will lead all creative efforts for USAA and report to Mark Simon, chief creative officer. Prior to joining Lowe Campbell Ewald, Houck was a freelancer at various agencies including The Martin Agency, Deutsch LA, Saatchi & Saatchi NY and DraftFCB. Before his freelancer roles, Houck served as "horsepower" at Crispin Porter & Bogusky and global director of branded entertainment at SapientNitro. He has worked on campaigns for brands like Burger King, Coke, Walmart, Sony, Volkswagen, American Express, Dell, Toyota, Taco Bell and Accenture. "Jim's experience …
TBWA\Chiat\Day LA elevated Renato Fernandez to worldwide creative director, responsible for the Gatorade brand. Fernandez was previously creative director for Gatorade in the U.S. He will continue to report to Brent Anderson, executive creative director. Fernandez joined the agency in 2011, relocating from Brazil. As associate creative director, he worked on the pitch-winning team that brought the adidias World Cup campaign assignment to TBWA, and lead the creation of "I am Brazuca" World Cup Finale video. In 2014, Fernandez assumed creative leadership of the agency's Gatorade U.S. business. His credits include Gatorade's "Locker Room Makeover" stunt and Derek Jeter's farewell …
Jennifer Kronstain has joined NewsUSA as vice president, sales.
SUP magazine promoted Will Taylor to editor.
Tracx Inc., a provider of unified social media management technology for enterprises, hired Amy Inlow, as chief marketing officer. Inlow will lead global branding, marketing, and communications, develop scalable go-to-market strategies, and oversee client acquisition and retention marketing
RealityMine named Jim Spaeth as chief product officer and Alice K. Sylvester as chief growth officer. Spaeth and Sylvester were co-partners of Sequent Partners, a brand and media consultancy with expertise in media and cross-media applications, survey research methods, data analytic techniques and statistical models.
Sarah Porter and Katrina Trinidad joined the London headquarters of Metia as senior account director and account director, respectively.
The New York Times Company tapped Sebastian Tomich, Brendan Monaghan and Jean-Christophe Demarta as senior vice presidents of advertising.
Danixa Diaz joined Oishii Creative as executive producer.