Martin will be responsible for managing growing relationships across demand-side and supply-side platforms.

Tarek will be responsible for leading the agency's investment in strategic and creative excellence.

Previously, Ana Bermudez was head of brand management at 72andSunny.

Healthcare marketing agency The Considered  has appointed Bam Zahraie as Chief Experience Officer. He's tasked with helping the agency foster bonds within the health care community and develop meaningful consumer experiences. Previously he served as Global Innovation Lead for health & wellness, life sciences, and biotech clients at Havas Health & You. The new role reunites Zahraie with fellow Havas alum and The Considered Founder/CEO David Hunt.

Starke will manage the studio's team in originating and executing creative brand solutions.

Alexandru Vasile will run the agency's creative department.

Megan Lally, managing partner at Highdive, said Nio "leads with intelligence, empathy and a surgical focus on breakthrough creative thinking."

Previously, she was affiliated with TikTok Brand & Creative Studio.

Most recently, he led the engagement & development program for the 4As.

Serving in a new post, Zigulich is charged with growing the profitability of the health agency's production group and providing full-service capabilities to clients.