MARLA HOPPENFELD has been promoted to vice president of public relations and affiliate marketing at The Weather Channel. Hoppenfeld was previously vice president of customer marketing.
Draft New York has tapped STEVEN KINDER to lead its DraftWorks division as senior vice president, director of DraftWorks. Kinder comes to the agency from Prudential Securities Incorporated, where he served as first vice president, director of marketing services.
RAND RAGUSA has been named director, online business development at Active Marketing Group.
JON WYVILLE has returned to Y&R Chicago to work with DAVE LOEW to lead creative work for the agency’s Miller Brewing Company and Travel Channel clients, among others. Wyville rejoins Y&R Chicago leaving Fallon Minneapolis as group creative director in charge of the BMW and Archipelago accounts.
Publicitas LHM has named RAFAEL GUERRERO as its national account executive for the West Coast region. In addition, FRANCISCO FRAMIL joins the company as marketing manager. Framil will be responsible for developing the research and marketing strategies addressing both publishers and advertiser’s needs.
VogtGoldstein promoted DEIRDRE FLETCHER to senior vice president, management supervisor from vice president. Prior to joining the agency in 2002, Fletcher was the vice president of marketing at E-Sync Networks.
Kelliher Samets Volk has promoted CHERYL EATON, who was named a partner of the firm in September, to director of brand management. Eaton has worked at Kelliher Samets Volk since 1994 and was previously director of strategic planning and research.
MARY MAZZA joined ML Rogers as a senior planner. Prior to joining ML Rogers, Mazza served as vice president/director of account planning/research at The Bravo Group.
MARK O’CONNOR has been named vice president, public relations for Food Network. O’Connor has served as the director of public relations for Food Network for more than three years. In his new role, he will continue to oversee Food Network’s public relations department.
IGE has hired DAVID D. CHRISTENSEN, MATTHEW P. SMITH, and HEATHER GORE to aid in the strategic growth of the company. Christensen, former head of business development for Universal Interactive and Black Label Games (both divisions of Vivendi Universal Games), was recently named vice president of business development. Smith has joined IGE as senior vice president of finance and controller, and Gore has been appointed as the company's vice president of marketing and communications.