Three executives in the New York office of WPP Group's Y&R Advertising have been assigned additional leadership responsibilities. The head of Y&R's New York office, ANN HAYDEN, Managing Partner in the creative department; JOHN MORRIS, Managing Partner on Colgate-Palmolive Co.'s Colgate, North America; and JOHN PARTILLA, founder and CEO of Brand Buzz, an operating unit of Y&R Advertising, as well as head of Sony Corp.'s Sony Consumer Electronics account, are joining the six-person operating committee.

PepsiCo's Quaker Foods & Beverages unit realigned its marketing operations, and executives familiar with Quaker said the moves also involved layoffs. MARY DILLON, Gatorade Vice President of Product Offerings, was named Vice President of Marketing for breakfast products. Dillon assumes duties previously held by Todd Magazine, Quaker Vice President of Ready-To-Eat Cereals, and Rick Gomez, Quaker Vice President of Hot Cereals. Magazine succeeds Dillon at Gatorade. Gomez, meanwhile, was named VP-marketing for shelf-stable Tropicana products, a new post.

TONY PLESNER, President and Chief Operating Officer of 24/7 Real Media, is leaving the company after two years on the job. He will maintain a consulting role through the end of the year and will not be replaced. JOHN BARBERA, SVP, Chief Revenue Officer, has been promoted to President of Worldwide Media. Previously as Chief Revenue Officer, Barbera oversaw U.S. media. In his new post, he is now responsible for the company's media sales worldwide, along with media operations and affiliate relations.

To help manage and oversee Deutsch LA's growth, NANCY ALLEY, most recently with Saatchi as Director of Human Interest was hired as Deutsch LA' s Vice President, Director of Human Resources. Prior to Saatchi, Alley was SVP, Director of Human Resources and Administration for Guidance, an internet development firm in Marina del Rey.

A veteran of Chiat/Day, MELANIE AXTMAN joins Deutsch's media department as SVP, Media Director and will be responsible for overseeing the Mitsubishi media business, a new role at the agency. From 1991 to 1993 she was a sales representative with Sports Illustrated magazine and in 1993 rejoined Chiat/Day.

Another Deutsch LA new hire is JOHN UPTON, who most recently managed the Hyundai Motor America account with Bates USA. He joins Deutsch as SVP, Group Account Director and will oversee the Burger King business including the Field Marketing and Creative Marketing duties the agency was awarded in July. Prior to running the Hyundai business at Bates from 1999 to 2002, Upton was with Rubin Postaer and Associates where he worked on Honda Regional Marketing.

Most recently with TBWA/Chiat/Day Advertising as a Managing Partner, DUFFY SMITH also joins Deutsch LA as SVP, Group Account Director and will run the Coors Light business. With over 17 years in the advertising industry, Smith spent the past 10 with TBWA/Chiat/Day on a variety of businesses, including Taco Bell, ABC Television and Infiniti. Additional agency experience includes time with Rubin Postaer & Associates, DCA Advertising and Eisaman, Johns and Laws.

Joining Deutsch LA is TOM ELSE who will Co-Manage the Mitsubishi account with Steve Morrissey. They both hold the title of Senior Vice President, Group Account Director. Else joined from Publicis & Hal Riney SF, where he managed the Saturn Corporation account and was SVP, Group Account Director.

Carton Donofrio Partners, Inc., a full-service marketing communications and brand experience design firm, has filled two key agency positions. BILL SENGE (pictured left) has been tapped as Vice President, Associate Creative Director, the number two creative position at the firm, reporting to Chief Creative Officer Scott Rasmussen, and CAROLE REUSCHLE has been named Vice President, Director of Media Services at the Baltimore agency, in charge of media planning and buying.

PAT MCMARTIN this week joined the Brand Planning department of the Falls Church, Va., Capital One. McMartin recently left her position as VP of Marketing for the body care division of Sara Lee in Douglassville, Pa. Earl Grey, a division of Grey Global Group in New York, handles that account.