SAL LAGRECA, Vice Chairman and Chief Financial Officer for McCann-Erickson WorldGroup, is leaving the company. McCann WorldGroup CEO Jim Heekin said LaGreca had informed him one month ago of plans to retire in the first quarter of 2003. "He'll be very missed by McCann and by me in particular," Heekin said. LaGreca joined the company in late 1994 from parent Interpublic Group where he was a controller.
JOANN ROSS, Executive VP of Sales at CBS for the past four years, will replace Joe Abruzzese as President of Network Sales. Ross, second in command to Abruzzese in the CBS sales department, is a 10-year veteran of CBS, joining the network in 1992 as VP of Olympic Sales. Prior to joining CBS, she was with ABC for three years, where she sold daytime before being named a Prime Account Executive. She also spent time at the media buying firm Bozell.
MIKE CROSSMAN, the head of Cordiant Communication Group's CCG.XM interactive unit in Europe, has left the company. Crossman's exit comes nearly a year after CCG decided to fold most of its XM offices into the holding company's marketing services network, 141. The move was one of several cost-cutting measures initiated at the end of last year. A representative said that Dennis Kerslake, Managing Director of 141, will absorb Crossman's duties.
TechTV announced the appointment of strategic brand marketing veteran GAYNOR STRACHAN CHUN to the position of Vice President Marketing and Communications. In her new role, Strachan Chun will will oversee all areas of TechTV's brand and marketing efforts including on-air promotions, advertising, public relations, events, graphics and Web creative services. Most recently she was a consultant for TechTV and founder of Kindred Strategies, a brand and marketing consulting company.
McDonald's Corp. has added a veteran Procter & Gamble Co. executive to its U.S. marketing force. KAY NAPIER, who in June retired as P&G Vice President of North America Pharmaceuticals and Corporate Women's Health Care, will carry the title of Senior Vice President of Marketing for McDonald's USA. She will report to Larry Light, the fast-food giant's Executive Vice President and Global Chief Marketing Officer. She is Light's first hire since his arrival at McDonald's last month.
DAVID BELL, Vice Chairman of Interpublic Group of Cos., has relinquished his responsibilities. Bell will take on a new role within Interpublic's Advanced Marketing Services group. Interpublic has two other operating divisions, McCann-Erickson WorldGroup and FCB Group.
Television Bureau of Advertising President CHRIS ROHRS will serve a second three-year term at the nonprofit group, which represents television broadcast groups, advertising sales rep firms and nearly 500 individual stations.
Bluestreak, a provider of online marketing technology and services, announced that it has hired TERI ANDREWS as Vice President of Sales. Andrews joins Bluestreak from Yesmail, where she was VP of Sales for North America. Before Yesmail, Andrews was Vice President of Marketing/Sales for ADVO Inc., where she was responsible for the profit/loss performance of this $200 million advertising/direct mail business.
SF Interactive has promoted three senior executives to key management positions within the agency. Effective immediately, KAREN GORDON will assume one of the Co-Executive Creative Director positions. During her tenure at SFI, Gordon's clients have included Shockwave.com, Morgan Stanley Dean Witter Online, VeriSign, Weider Fitness Interactive and Hewlett-Packard. Before joining SFI, she was a Senior Copywriter at Cohn & Wells for Cisco, Sony, Microsoft and Miraval Resort.
PATRICK SPARGUR will share the Executive Creative Director with Gordon. His client experience at SF Interactive has included VeriSign, Roxio, Shockwave.com and Morgan Stanley Dean Witter Online. Previously, as Art Director for Agency.com, he was involved in creating the company's creative vision and producing Web projects for Hewlett-Packard, Pacific Bell, the California Almond Board, PG&E, Netscape and Intel.