• Geometry Adds NA Creative Lead
    Creative Commerce agency Geometry, part of WPP has appointed Manuel Bordé as North American Creative Lead as part of an overall plan to boost its creative leadership in the region. Bordé will be based in New York and will partner with NA CEO Tyler Murray, and others to accelerate Geometry’s creative commerce culture and offering in North America. He joins Geometry NA with more than a decade of multinational advertising experience in markets including USA, UAE, Puerto Rico, Panama and Colombia. Most recently Bordé served as executive creative director at TBWA\ RAAD Dubai. The appointment follows recent news of the agency’s naming Till Hohmann Chief Creative ...
  • Stefanowicz Appointed Chief Communications Officer At TBWA\Media Arts Lab
    TBWA\Media Arts Lab, Omnicom’s dedicated Apple agency, has appointed Marianne Stefanowicz as the agency's first Chief Communications Officer.  Drawing upon two decades of experience, Stefanowicz will be responsible for all internal and external communications, with an emphasis on global integration across the agency's seven offices. She will report to TBWA\Media Arts Lab Global President Katrien De Bauw at the agency’s Los Angeles headquarters.  Stefanowicz joins the agency after serving four years at Droga5 where she was the Chief Communications Officer responsible for all agency communications and reputation management.  The appointment marks Stefanowicz’s return to the TBWA fold. Prior ...
  • McCann Health NJ Adds Creative Lead
    McCann Health is appointing John Reid, formerly with Razorfish Health, as executive vice president/Chief Creative Officer for its New Jersey operations. He will join the senior leadership team and oversee art, copy, creative technology, and integrated production. Reid succeeds Marcia Goddard, who was promoted to President of McCann Health New Jersey in August 2018.
  • Conill Appoints Sarkis Executive Creative Director
    Publicis Groupe's Conill is appointing Gustavo Sarkis as the multicultural agency's first executive creative director to lead all agency creative teams and client campaigns across its offices in Los Angeles, Dallas and Miami. He starts November 20. “This is a pivotal moment for the business of advertising,” explains Carlos Martinez, president, Conill. “There are many powerful forces at work in the marketplace, but none more significant than the transformation to a more multicultural America. In Gustavo, we have an innovative leader who understands the subtle complexities of connecting with people through culture to inspire action, as he ...
  • Virtue Adds Strategic Lead
    Vice-owned ad agency Virtue is appointing Susie Lyons as head of strategy to oversee strategy, communications planning and intelligence teams across the agency's offices in Brooklyn, Los Angeles and Toronto.  In her new role, Lyons will report directly to Krystle Watler, Virtue’s managing director, North America. Throughout her 15 year career, Lyons has worked at agencies including DDB New York, Deutsch LA, 180LA, David and Goliath, Team One and Hill Holiday.
  • Sid Lee Taps Levin For U.S. CCO Duties
    Montreal-based ad agency Sid Lee, part of Hakuhodo DY Holdings’ kyu collective, has promoted Cam Levin to the newly created post of Chief Creative Officer, Sid Lee U.S.A. Levin will be responsible for the company’s three U.S. offices in Seattle, New York and L.A. Those offices include firms within the Sid Lee U.S. operations—Digital Kitchen, Infrared, Red Peak, Hornall Anderson and flagship agency Sid Lee. Previously Levin was Chief Creative Officer at Digital Kitchen, which he joined in April. Earlier the 20-year-plus industry veteran was a consultant/brand creative at Fuse Media and earlier was vice president/brand at Vice Media’s Viceland. ...
  • WPP's Landor Taps Hallberg To Lead Its NY Creative Studio
    WPP global brand consultancy Landor has appointed Jonas Hallberg executive creative director for its New York office. With more than 20 years of experience in design, marketing and business development, Hallberg will head the New York creative studio, reporting to Gabriel Miller, president of the Americas. Hallberg co-founded both marketing consultancy Shiver and sports and entertainment property Fightball. He also served with agencies Vitro, Skinny NYC and Kirshenbaum Bond + Partners.
  • DeVito/Verdi Adds Strategy/Innovation Leader
    DeVito/Verdi has appointed Preeya Vyas as Chief Strategy And Innovation Officer. She departs Saatchi & Saatchi New York, where she most recently served as Chief Experience Officer.  This marks the second major hire by DeVito/Verdi in recent weeks following last month's hiring of Erin Boyer as chief marketing officer. 
  • Adswerve Adds Two Former Google Executives
    Adswerve, the Google marketing platform consultancy has tapped two former Google executives to join its team.  Peter Crofut joins the company as director of partner relationships. Most recently, Crofut was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and working with the group’s sales teams and largest brands. He spent 10 years with Google and 10 previous years in platform technology sales.  Lucinda Nieto joins the firm as a senior sales executive, and comes to Adswerve with more than 20 years of experience in sales, project management, and partnerships in the digital marketing industry. At Google she was responsible ...
  • Colangelo Adds CCO
    Omnicom ad agency Colangelo has appointed David Fiore Chief Creative Officer. The role is new at the agency, which has offices in New York and Connecticut.  Fiore most recently spent six years with Catapult Marketing and earlier in his career worked at Hydraulic, Story Worldwide, Leo Burnett Interactive, and Scholastic.    
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