Publicis Groupe's Conill is appointing Gustavo Sarkis as the multicultural agency's first executive creative director to lead all agency creative teams and client campaigns across its offices in Los Angeles, Dallas and Miami. He starts November 20.
“This is a pivotal moment for the business of advertising,” explains Carlos Martinez, president, Conill. “There are many powerful forces at work in the marketplace, but none more significant than the transformation to a more multicultural America. In Gustavo, we have an innovative leader who understands the subtle complexities of connecting with people through culture to inspire action, as he has demonstrated throughout his career."
Over his career, Sarkis has held creative leadership roles at MullenLowe, David&Goliath, Crispin Porter Bogusky and TBWA/ChiatDay in the United States, and Almap/BBDO in his native Brazil. He has won numerous awards, including 14 Cannes Lions and The Gunn Report ranked his “DogFish” commercial for Volkswagen as one of the 50 best car commercials of the last 50 years.
“The United States is becoming more and more multicultural every year in times when advertising is becoming more and more segmented,” says Sarkis. "Diversity is critical to creative work. It encourages open-mindedness and unlocks unforeseen opportunity for brands.