She joined UM as Chief Product Officer for EMEA in March 2019 from Publicis Media's Starcom unit.
SCS has hired corporate consultant and Coke veteran Rebecca Barker Cedrone as brand director. Additionally, the agency added several new hires including Roman Sandler as vice president media from media director at PureCars. Ingrid Sandahl joins as senior brand solutions director, a new position, from digital account supervisor at Taco Bell. Richard Accardi joins as brand solutions director from account director at email and eCRM agency BrightWave. Heather Broscious joins as senior vice president Brand Solutions in Atlanta, from brand director at gas station retailer RaceTrac.
Grey Group Global Health & Wellness practice has hired Laura Potucek and Guy Mannshardt Bricio in the new roles of Group Creative Directors, reporting to Tim Jones, Chief Creative Officer, Pharma. Potucek comes from the FCB Health network, where she worked at both Area 23 and FCB Cure. Bricio’s experience spans multiple agencies including Langland to Area 23.
Dentsu has announced a number of senior leadership hires across its creative business in the US, which includes agencies dentsuMB, 360i, and Isobar. These appointments include: Brian Eden, who joins 360i as Executive Creative Director after nearly three years at agency FIG. Prior to FIG, he spent more than five years at Droga5, and over the course of his career has worked with a range of clients including The New York Times, Hyundai, Ancestry, Hennessy, and more. 360i has also brought on Bridget Jewell as Group Director, Social Creative. She spent the previous eight years at Periscope, where she rose from her role as a community engagement strategist …
Dentsu International has named Alex Hesz Global Chief Strategy Officer, effective in early 2022. Previously Hesz was Global Chief Strategy Officer at Omnicom’s DDB, having been promoted to that post a little over a year ago. Earlier he led strategy for DDB’s Europe, Middle East & Africa (EMEA) region and was head of strategy for the network’s adam&eve agency.
WPP branding agency Landor & Fitch has appointed Jane Bloomfield as Global Chief Marketing Officer. Bloomfield will oversee the global Marcoms team and PR agency relationship and be responsible for developing business, marketing and communication strategies across the Landor & Fitch group. She will serve as a strategic lead for business development teams. Most recently Bloomfield was Chief Growth Officer at Kantar UK.
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