Gene Paek joined TDA_Boulder as executive digital director, a new position, responsible for digital leadership, digital strategy and technology services. Most recently, Paek was principal at Ideate Digital, Denver, providing digital marketing solutions for national ad agencies and clients including HP, Weber, LowePro, Born Shoes and Arta Tequila. Prior to that, Paek was vice president, digital at Factory Design Labs, Denver, leading digital efforts for Audi USA, Callaway Golf, The North Face and Oakley. TDA_Boulder handles work for FirstBank, Noodles & Company, General Mills, Deschutes Brewery, French's (condiments) and Patagonia, among other clients.

Rovio Entertainment hired Paul Chenier as head of the Americas for the Brand Partnerships and Advertising team. In his role, Chenier will oversee all advertising efforts in North America and Latin America, continue to grow Rovio's direct sales team. He comes to Rovio from IGN and AskMen, where he worked for 8 years, serving most recently as vice president of national brand sales.

Launchpad hired Nukte Tuncok as vice president, director of strategic planning.

Keek hired Jonathan Dillon as vice president of business development, China.

Cibo hired Keith Miller as vice president of client development.

Winston Burton joined Acronym as vice president of SEO.

Process hired Kate Aspell as director of sales.

WebbMason hired Jon Guidera as creative director.

NBCUniversal's Hispanic Enterprises and Content announced Enrique Caballero has been named senior vice president of human resources.

R2C Group promoted David Savage to chief client officer.