Tapestry has launched a New York office, and ADRIANA SCALABRIN has been named managing director of the office, overseeing the multicultural Kraft AOR. A member of SMG since 2001, Scalabrin moves to Tapestry from Starcom Puerto Rico, where she successfully held the role as managing director.

DAVID SABLE has been named president, Wunderman, Europe Middle East/Africa. Sable will continue to manage key client-partner relationships and provide strategic counsel to Wunderman’s global clients. He joined Wunderman in August of 2000 as head of the company’s flagship New York office.

Starcom USA, one of the largest magazine and print advertising purchasers in the U.S., promoted ANDREW SWINAND to lead its print investment operations. Newly named SVP/group client leader, Swinand will be responsible for driving print innovation and value delivery on behalf of Starcom clients, which include Aventis, Allstate, Kellogg and Sara Lee. Along with overseeing the Magazine Investment Group, Swinand will continue to operate as the top agency strategist in the technology arena, working with global clients Oracle and Sun Microsystems.

PointRoll, a provider of rich media marketing services, has appointed a bevy of new management and account staff. MITCH ROSE joins as VP of marketing. Rose will lead a multi-faceted marketing campaign to expand the sales base for the PointRoll line of products. PointRoll also made seven key sales hires for the new offices. ANDY ELLENTHAL, senior vice president of global sales is focused on building a team of experienced sales professionals. DREW GREEN, vice president of strategic sales; ROB CLARK, director of channel development for Yahoo!; SARAH COVEY MITCHELL, director of sales in New York City; and SALLY SULLIVAN, …

The National Advertising Review Council , the advertising industry's independent self-regulatory body that provides guidance and sets standards of truth and accuracy for national advertisers, announced the appointment of PETER MARINELLO, ESQ., to head a newly-formed self-regulatory program created for the Electronic Retailing Association. The purpose of this program is to improve industry business practices and increase consumer confidence while also allowing direct response professionals a forum to review claims independently of federal regulation. Marinello is currently the associate director of the national advertising division of the Council of Better Business Bureaus, which he joined as senior staff attorney in …

Games Media Properties, a creator of video game entertainment and media, today announced the hiring of JORDAN ROTHSTEIN as vice president of marketing. Rothstein will create and implement all print, radio, television, Internet, viral, and street marketing and promotions for GameRiot, the world’s largest traveling video games festival and competition. Rothstein will also manage overall marketing for all Games Media Properties activities.

Nielsen Entertainment, a provider of entertainment information, has named JASON KRAMER to the position of executive vice president, research and analysis and general manager, home entertainment for Nielsen NRG. In this role, Kramer will oversee all home entertainment research for Nielsen NRG. Prior to joining Nielsen Entertainment, Kramer was assistant general manager of the entertainment & media division of Lieberman Research Worldwide.

TEN Magazines has hired TRACY TEUSCHER in the role of director of business development and promotions. Teuscher joins the company from Crowl, Montgomery & Clark, a marketing and communications firm.

Tacoda Systems has elevated CHARLES C. SMITH from VP-operations, to the newly created position of VP of publisher sales. Smith will take over the duties of ROBERT TAS, who is leaving the behavioral targeting company. Prior to joining Tacoda in April 2002, Smith was EVP for corporate development at Real Media, where he coordinated global business planning, business development, and merger & acquisition activities.

Starmark International has expanded its research services naming LUIZ G. DUARTE, PH.D., to the newly created position of vice president, market intelligence. Prior to joining Starmark, Duarte served as director, marketing & research within the ad sales division of Sony Pictures Television International, Miami. In this capacity, he implemented a wide range of research initiatives to better position network sales efforts throughout Latin America.