Games Media Properties, a creator of video game entertainment and media, today announced the hiring of JORDAN ROTHSTEIN as vice president of marketing. Rothstein will create and implement all print, radio, television, Internet, viral, and street marketing and promotions for GameRiot, the world’s largest traveling video games festival and competition. Rothstein will also manage overall marketing for all Games Media Properties activities.
The National Advertising Review Council , the advertising industry's independent self-regulatory body that provides guidance and sets standards of truth and accuracy for national advertisers, announced the appointment of PETER MARINELLO, ESQ., to head a newly-formed self-regulatory program created for the Electronic Retailing Association. The purpose of this program is to improve industry business practices and increase consumer confidence while also allowing direct response professionals a forum to review claims independently of federal regulation. Marinello is currently the associate director of the national advertising division of the Council of Better Business Bureaus, which he joined as senior staff attorney in …
PointRoll, a provider of rich media marketing services, has appointed a bevy of new management and account staff. MITCH ROSE joins as VP of marketing. Rose will lead a multi-faceted marketing campaign to expand the sales base for the PointRoll line of products. PointRoll also made seven key sales hires for the new offices. ANDY ELLENTHAL, senior vice president of global sales is focused on building a team of experienced sales professionals. DREW GREEN, vice president of strategic sales; ROB CLARK, director of channel development for Yahoo!; SARAH COVEY MITCHELL, director of sales in New York City; and SALLY SULLIVAN, …
Starcom USA, one of the largest magazine and print advertising purchasers in the U.S., promoted ANDREW SWINAND to lead its print investment operations. Newly named SVP/group client leader, Swinand will be responsible for driving print innovation and value delivery on behalf of Starcom clients, which include Aventis, Allstate, Kellogg and Sara Lee. Along with overseeing the Magazine Investment Group, Swinand will continue to operate as the top agency strategist in the technology arena, working with global clients Oracle and Sun Microsystems.
DAVID SABLE has been named president, Wunderman, Europe Middle East/Africa. Sable will continue to manage key client-partner relationships and provide strategic counsel to Wunderman’s global clients. He joined Wunderman in August of 2000 as head of the company’s flagship New York office.
Tapestry has launched a New York office, and ADRIANA SCALABRIN has been named managing director of the office, overseeing the multicultural Kraft AOR. A member of SMG since 2001, Scalabrin moves to Tapestry from Starcom Puerto Rico, where she successfully held the role as managing director.
Former Atlanta Flames goaltender DAN BOUCHARD has joined Spectator Advertising Solutions as vice president corporate sponsorships. Since leaving the NHL, Bouchard has worked with sports equipment manufacturers in a variety of roles, has toured the speakers’ circuit as a motivational lecturer and was head coach of LIFE University’s hockey squad.
Philadelphia agency SFGT has hired PETER NUNZIATO as account director, handling existing clients and new business. Nunziato has held account director positions at Integer Group and Fitzgerald & Co., both Atlanta, and, most recently, at EastWest Creative, New York. His client experience includes Coca-Cola, Cingular Wireless, Chiquita Banana, and Mentos.
KEITH A. ULRICH has been named vice president/automotive director for PARADE Publications. He will be based in the magazine's Detroit office. Prior to joining PARADE, Ulrich was group senior vice president-group account director at BBDO Worldwide, responsible for Chrysler Brand and Passenger Cars. While there, he led development and executed Chrysler's sponsorship of the hit television series "The Apprentice."
National Cable Communications, a spot cable advertising rep firm, has named BOB CURCURUTO as chief financial officer. In this position, Curcuruto will oversee all finance and accounting operations of NCC, as well as the human resources and client services divisions. He replaces CHRISTINE HOWLETT, who recently retired.