S4 Capital has named Mary Basterfield as its new Chief Financial Officer effective Jan. 3, 2022. She will also join the company’s board of directors. She succeeds Peter Rademaker, who is retiring from day-to-day operations but will remain on the board as a non-executive director. Rademaker has been with S4 since its formation three years ago, joining as part of the merger with MediaMonks. Basterfield previously served in financial roles at Dentsu Aegis, Sony Music, Warner Music, Expedia and most recently as Just Eat.  

Performance marketing agency Labelium has tapped Diana de la Torriente, former senior vice president client services at Havas Media International, as its svp talent development, Americas, a new position at the agency. She will be based in Miami helping the organization shape its talent strategy and development programs. Earlier she served in client services roles at IMS Internet Media Services, Starcom Worldwide, Zenithoptimedia and Saatchi & Saatchi.

Liquid+Arcade has promoted Daniel Darling to vice president, programmatic. He’s been with the agency for nearly three years. He previously served as director of programmatic, overseeing client placements across the medium including mobile, desktop, CTV and OOH. Earlier he co-founded ProgrammAddict, a programmatic media agency in the Los Angeles area.  

McCann today announced senior promotions in North America. Shayne Millington and Pierre Lipton will serve as Co-Chief Creative Officers at McCann New York. They will lead the agency’s creative department, overseeing creative on all accounts, including Microsoft and Mastercard, respectively.  Millington and Lipton assume the role after Sean Bryan and Tom Murphy were elevated to Co-Chief Creative Officers of McCann North America last November.  McCann also promoted Caprice Yu and Cristina Rodriguez Reina to global executive creative directors, leading the Mastercard and Microsoft accounts, respectively, out of New York. Rodriguez Reina will also serve as the head of art for …

Chicago-based digital marketing agency Aisle Rocket has hired Greg Slama as executive vice president of media. Most recently the 20-year agency veteran served as vice president media & digital operations at Evolved By Nature. Earlier he served as senior vice president/media solutions at MARC USA for five years. Slama co-founded Results Digital in 2012, a digital agency focused on SEM, programmatic, social, SEO and advanced analytics. In 2015 Results Digital was acquired by MARC USA which is when Slama joined the latter. He left in 2019.    

McCann has promoted Monica Tailor to senior vice president, global director of McCann Live, the network’s global social practice.  Over the last five years, Live has expanded across the McCann network globally, with 29 "centers of excellence" and with plans for further expansion given client demand for social services.  “This is one of the fastest-growing practices within McCann, and we want to ensure that we deliver the very best-in-class strategic and creative social capabilities for our clients” said Chris Macdonald, Chairman and CEO of McCann. “I know that Monica will make sure we do that in all of …

Omnicom commerce agency TPN has promoted Cheryl Policastro to Chief Strategy Officer. Policastro joined TPN in 2016 as vice president, planning & perspectives, focused on client Bank of America. She was promoted to managing director, head of strategy & insights in 2018. Earlier she served at Liz Claiborne, L’Oréal, Phillips Lighting and Novartis Consumer Health.

McCann Worldgroup has appointed Nicolina O’Rorke Global Chief Financial Officer. O’Rorke succeeds Gary Lee, who announced his retirement earlier this year. He will serve in a transitional role over the next few months. O’Rorke joins from NBC Sports, where she served as svp, NBC Sports Enterprises and General Manager, Sports Betting and Gaming. In this role, she built out the company’s presence in the sports betting space, including securing a $500 million partnership to make PointsBet the Official Sports Betting Partner of NBC Sports. Earlier she served as CFO, NBC Sports Regional Networks from 2015 to 2019, where …

Liquid+Arcade has promoted Rachel Newsom and Nate Reim to Media Directors. They've work with clients like 2K Games, Bethesda Softworks, Pair of Thieves, SEGA and Square Enix. In addition to their service of existing clients, each is credited with helping to drive agency growth by leading new business initiatives. Reim has been with the agency for 4 years, having previously worked at Mindshare LA. Newsome has been with LQ+A for 3 years, and was previously at OMD.