JWT New York hired Marta La Rock as executive planning director, charged with leading strategic planning on Royal Caribbean and serving as the WPP cross-agency integration lead. She will report to Robin Bardolia, chief strategy officer of JWT North America. La Rock joins the agency from mcgarrybowen New York, where she served as chief strategy officer, responsible for steering planning for all of the agency's clients, including JPMorgan Chase & Co., Dr Pepper Snapple Group and the Leonardo DiCaprio Foundation, among others. Prior to mcgarrybowen, La Rock was senior partner, worldwide planning director at Ogilvy & Mather, collaborating with planners …

TBWA\Chiat\Day New York hired Mike Popowski has joined as group account director, leading the GlaxoSmithKline account. He will report to Leigh Baker, TBWA's head of account management. Most recently, Popowski served as senior vice president, senior client partner at Moxie, where he was responsible for accounts including Cisco Systems, UPS, Wells Fargo and Georgia Pacific. Prior to Moxie, he was founder and president of Truth+Tribe, where he specialized in developing digital and social media strategies for clients like AARP. "Mike has the kind of future-forward experience we are looking for in Account Management at TBWA," said Baker. "He represents a …

Catherine East has returned to JWT New York as a global business director on the Johnson & Johnson account, leading the global Listerine account. East previously worked at JWT New York from 2001 to 2006, on Pfizer Consumer Healthcare, as well as J&J's Oral Care portfolio. In her new role, East will be responsible for building the Listerine brand globally. She will report to Lynn Power, managing director of JWT New York. East rejoins JWT from DDB New York, where she was a group account director. While there, East worked on Hertz, Philips and United Technologies, as well as projects …

Tribal Worldwide New York tapped Heather Harrigan as head of user experience design and strategy. Harrigan will be responsible for leading a customer-centric vision, strategy, and execution of the user experience design, and report to Richard Guest, U.S. president of Tribal Worldwide. Most recently Harrigan served as senior vice president, user experience at Rokkan. Prior to that, she worked at DailyCandy, frog design and Proxicom for clients including Wellpoint, General Mills, Gain Capital, Caesars, Citi, Canon, Purina, JP Morgan, GE and the New York Times. "As I've come to know Heather, it's clear that she brings a love of problem …

Genius Brands International hired Lloyd Mintz as vice president of consumer products, a new position.

B-Reel added Roye Segal to the company’s director roster.

The Republik hired Sarah Thornton as strategic coordinator and Sam Stejskal as public relations specialist.

Juan Vallejo was promoted to senior vice president of advertising sales at Fox Hispanic Media.

99designs hired Pamela Webber as chief marketing officer and Deborah Harkins as creative director.

The Anaheim/Orange County Visitor & Convention Bureau hired Tania Weinkle as communications director. Weinkle was most recently director of public relations at INNOCEAN USA.