• Horizon Media Veteran Heimlich Joins Gale
    Agency Gale is expanding its management team with the addition of Adam Heimlich as senior vice president media. In this newly-created role, Heimlich is responsible for driving media planning, analytics and product practices on a global scale. He will report to Gale’s president and CEO, Brad Simms. Heimlich joined Gale from Horizon Media, where he founded the agency’s programmatic practice, HX. Before that, he spent eight years at Razorfish where he led search and performance marketing. Headquartered in New York with offices in Toronto, Singapore, and Bangalore, Gale’s client roster includes BMW, Bank of Montreal, Allstate, MGM, Bain Capital, and ...
  • Martin Agency Hires Dean As Head Of Integrated Content
    The Martin Agency has appointed Tasha Dean the company’s new head of integrated content. She will report to Steve Humble, Martin’s chief operating officer. Working closely with creative, strategy and account leads, Dean will lead Martin’s digital production teams, content and production groups. Previously Dean was head of digital operations for TBWA\Chiat\Day New York. Earlier she worked in the agency’s Chicago office and before that worked production, strategy and development for Canadian agency Taxi.
  • California Agencies Add New Talent
    Sid Lee is increasing its Los Angeles staff with three hires in newly created roles. Robyn Pocrnich, ex-72andSunny, joins as head of strategy to lead consumer insights and strategic planning efforts for the agency’s U.S. clients. Caroline Britt is departing R/GA to serve as head of client leadership to lead and develop current client partnerships, as well as play a key role in new business initiatives.  And Sean McNamara, ex-enso, is appointed head of strategic growth to work with the agency’s multidisciplinary teams to develop capabilities and solutions that meet clients’ evolving needs. Left Field Labs has named Yann Caloghiris ...
  • BBDO Adds Creatives For AT&T Account; NCC Hires Former Mindshare Data Guru
    BBDO New York has appointed Daniela Vojta and Susan Young executive creative directors overseeing AT&T’s Business Solutions and Corporate advertising. They were most recently ECDs at McCann New York. In their new roles, they will report to Matt MacDonald, group executive director at BBDO New York on AT&T.  At McCann New York, Vojta and Young led creative development on Microsoft where, among other things, they spearheaded the Girls in STEM initiative, started the annual Patent Program for Women and helped launch Windows 10 globally.  Prior to joining McCann New York, the duo worked at Saatchi & Saatchi New York, where they helped ...
  • MARC USA, Grey West Creative Moves
    Industry veteran Mark Moll has joined MARC USA as senior vice president/executive creative director, Pittsburgh. In this newly created role, Moll will lead agency work for the Pittsburgh operations as well as work on broader cross-office initiatives for major clients and new business. Moll’s experience includes leadership roles at agencies including Crispin Porter, Leo Burnett, R/GA and Deutsch as well as various freelance stints.    Grey has appointed Rodrigo Jatene, co-president/chief creative officer of Grey Brazil, to serve in the newly created role of chief creative officer, Grey West to oversee the network's Los Angeles and San Francisco offices.  Jatene ...
  • Midnight Oil Adds IT/Security Chief; McCann New York Elevates Three
    Burbank, CA-based marketing agency Midnight Oil has upped its commitment to client security with the appointment of Zach Lenz as executive vice president, IT and security, a new role at the firm. “Security is a top-of-mind concern for executives in all industries,” said Denise Wong, who joined the agency as president in January. “Zach will ensure that we continue to protect proprietary content and follow best practices so confidential assets remain under lock and key until their intended release.” Lenz was previously chief technology officer for Synchrony Studios, VP of information technology at TEN: The Enthusiast Network, systems engineer at ...
  • Effie Worldwide Board Changes
    Effie Worldwide has announced additions to its board of directors and election of officers.  Three new members are joining the board including:      Bharat Anand, the Henry R. Byers Professor of Business Administration at Harvard Business School, and the senior associate dean and       faculty chair of HBX, the school’s digital learning initiative.      Tony Rogers, chief member officer, Sam’s Club and former CMO at Walmart U.S.       Gill Zhou, CMO, IBM Greater China Group.  Vineet Mehra, executive vice president and chief marketing officer, Ancestry.com has been appointed chair-elect. He’ll succeed current board chair Daryl Lee (CEO ...
  • OKRP Expands Creative Department; Creative Vet Joins Airtype
    Chicago-based agency OKRP has expanded its creative department with the addition of nine new employees including two creative directors, four associate creative directors and others.   Among the new faces, Carolyn Bergen, who previously trouped with Leo Burnett and mcgarrybowen, and Publicis alum Michelle Litos, are joining the agency as CDs who will partner on the Big Lots account.  Five-year creative partners Danae Belanger and Madison Jackson are coming on board as associate creative directors after working together at mcgarrybowen and DDB, where they collaborated on such brands as Skittles, McDonalds, State Farm, Kohler and Olive Garden.  Separately, Martin Davidson is ...
  • TBWA\Media Arts Lab Appoints Cheevers To Run LA Office
    TBWA\Media Arts Lab, the agency’s dedicated Apple unit has appointed Julian Cheevers as managing director in Los Angeles. Cheevers will report to TBWA\Media Arts Lab Global President, Katrien De Bauw. Previously Cheevers was executive group director at Droga5 where he led teams across multiple clients including MailChimp and Under Armor. Most recently, his work with Tourism Australia, Dundee: The Son of a Legend Returns Home, was recognized with a Titanium Lion at the 2018 Cannes Lions Festival.
  • DialogTech Hires Agency Vet For Marketing Role
    Analytics firm DialogTech has appointed Viji Davis senior vice president marketing.  Davis was previously chief marketing officer at Omnicom’s Resolution Media, where she served for more than a decade. Earlier she was program manager at Performics.  In her new role, Davis will lead marketing strategy at the AI-driven voice analytics provider.  
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