Agency Gale is expanding its management team with the addition of Adam Heimlich as senior vice president media. In this newly-created role, Heimlich is responsible for driving media planning, analytics and product practices on a global scale. He will report to Gale’s president and CEO, Brad Simms.
Heimlich joined Gale from Horizon Media, where he founded the agency’s programmatic practice, HX. Before that, he spent eight years at Razorfish where he led search and performance marketing.
Headquartered in New York with offices in Toronto, Singapore, and Bangalore, Gale’s client roster includes BMW, Bank of Montreal, Allstate, MGM, Bain Capital, and T-Mobile.