BOB WINDING has joined Better Life Media as vice president of sales and general manager of Better Life On Demand’s hotel division.

Channel One News has named BARBARA BEKKEDAHL senior vice president, sales and marketing. Bekkedahl joins Channel One News from Paramus, N.J.-based AudioAudit, a media verification company, where she served as regional sales manager.

In Touch Weekly has added four executives to its publishing staff. GEOFFREY MARESCA has been appointed as associate publisher and SHELLEY FARIELLO, ESTEE CROSS, and NANCY PAULLIN join the magazine as account managers for the Los Angeles, New York, and Midwest markets respectively.

Deutsch Inc. has launched Yellow Fin Premedia to provide a full range of print and integrated graphics production services for Deutsch clients. ROBB DEFILIPPIS, senior vice president, director of print services at Deutsch, will head the unit.

Marketing Management Analytics has made numerous hires to support its “Marketing Effectiveness on Demand” initiative. WING PEPPER was hired as senior vice president account service; DAVID SKINNER was named vice president development; MYONG LEE has been named vice president account and consulting; PAUL DAVIS was hired as director analytic development; and DOUGLAS BROOKS was named director development.

JORDAN HARRIS was named director, sales and marketing for the Syndicated Network Television Association. Harris had been senior vice president, group director at MediaCom since July 2003. While there, Harris was responsible for media planning for a variety of ConAgra Foods brands including Butterball, Hebrew National, Reddi-wip, Egg Beaters, Banquet, Orville Redenbacher’s and Slim Jim.

Hollywood Media Corp. (HOLL) has promoted JEFF BANDER to vice president of ad sales. Bander is responsible for interactive advertising sales on all of HOLL's Web sites and ad sales for HOLL's interactive cable television network, Hollywood.com Television. Bander joined HOLL in July as vice president of ad sales for Broadway.com.

iKnowtion, a marketing and analytic consultancy, has promoted MARCY RIORDAN to vice president of consulting services. In this role, Riordan will be responsible for deepening the company’s relationship with its largest customer, General Motors. Before joining iKnowtion, Riordan served as an analytic director at Epsilon.

SFGT, Philadelphia, has hired ALISON CHRISTMANN as account supervisor and CALEB OBERST as assistant account executive. Christmann will handle University of Pennsylvania Health System and American Education Services. Oberst will work on the Sunoco and Philadelphia International Auto Show accounts. Christmann was most recently account supervisor at Kanter International, Philadelphia.

Globescan Inc., a global public opinion and stakeholder research company, has hired DENNIS R. ISRAEL as vice-president. Most recently, Israel was director of media management and consulting at InterMedia Survey Institute - Washington D.C.