iKnowtion, a marketing and analytic consultancy, has promoted MARCY RIORDAN to vice president of consulting services. In this role, Riordan will be responsible for deepening the company’s relationship with its largest customer, General Motors. Before joining iKnowtion, Riordan served as an analytic director at Epsilon.
Hollywood Media Corp. (HOLL) has promoted JEFF BANDER to vice president of ad sales. Bander is responsible for interactive advertising sales on all of HOLL's Web sites and ad sales for HOLL's interactive cable television network, Hollywood.com Television. Bander joined HOLL in July as vice president of ad sales for Broadway.com.
JORDAN HARRIS was named director, sales and marketing for the Syndicated Network Television Association. Harris had been senior vice president, group director at MediaCom since July 2003. While there, Harris was responsible for media planning for a variety of ConAgra Foods brands including Butterball, Hebrew National, Reddi-wip, Egg Beaters, Banquet, Orville Redenbacher’s and Slim Jim.
Marketing Management Analytics has made numerous hires to support its “Marketing Effectiveness on Demand” initiative. WING PEPPER was hired as senior vice president account service; DAVID SKINNER was named vice president development; MYONG LEE has been named vice president account and consulting; PAUL DAVIS was hired as director analytic development; and DOUGLAS BROOKS was named director development.
Deutsch Inc. has launched Yellow Fin Premedia to provide a full range of print and integrated graphics production services for Deutsch clients. ROBB DEFILIPPIS, senior vice president, director of print services at Deutsch, will head the unit.
In Touch Weekly has added four executives to its publishing staff. GEOFFREY MARESCA has been appointed as associate publisher and SHELLEY FARIELLO, ESTEE CROSS, and NANCY PAULLIN join the magazine as account managers for the Los Angeles, New York, and Midwest markets respectively.
Channel One News has named BARBARA BEKKEDAHL senior vice president, sales and marketing. Bekkedahl joins Channel One News from Paramus, N.J.-based AudioAudit, a media verification company, where she served as regional sales manager.
BOB WINDING has joined Better Life Media as vice president of sales and general manager of Better Life On Demand’s hotel division.
IMake, a provider of Video On Demand and Interactive TV solutions, named STEVEN SWEENEY as its VP of business development. Sweeney will be responsible for establishing IMAKE's global technology partnering program, overseeing mergers and acquisitions, and directing the overall sales and marketing strategy for IMAKE's suite of solutions.
PAMELA GODFREY has been named vice president/associate managing director for Clear Channel Katz Advantage's Marketing Business Development team in New York. Godfrey will be responsible for overseeing business development initiatives in the New York metropolitan region. She will oversee all operations for the New York marketing sales team, including identifying and training new talent as well as continuing the growth of the CCKA Marketing/Business Development office. Prior to joining Katz, Godfrey worked as a senior buyer for Wells Rich Greene and as local broadcast supervisor at DDB Needham.