icrossing has named JOE LICARI East Coast director of sales. Licari was formally the East Coast director of sales for Performics.

St. John & Partners added ASHLEY MILES and BLAKE IVIE as assistant media planners. Miles will support media services for the Zaxby’s account, and Ivie will support media services for the agency’s Convergys, Brown Terrell Hogan, Clearwire, and Cornerstone accounts.

Comcast Spotlight, the ad sales division of Comcast Cable, has named PHILLIP WOODIE director of multicultural sales. He will lead the company's efforts to help advertisers utilize spot cable to target multicultural markets. Woodie most recently served as president of sales and marketing at Azteca America, where he was responsible for the launch and development of the sales and marketing office of the new Spanish-language network.

Reprise Media, a search engine marketing firm, has named KEVIN GOTTESMAN West Coast sales manager and PATRICK HARRIS as East Coast sales manager. Gottesman previously held positions at 24/7 Media, CMP Media, Sony Music, and eGroups. Harris joins Reprise Media from Ask Jeeves, where he served as regional sales manager since 1999.

The FeedRoom has promoted BART FEDER to president and chief executive officer. Since June of 2000, Feder served as senior vice president and general manager. Feder succeeds former CEO and founder JON KLEIN who joined CNN as president of U.S. Operations. Klein will continue on as a member of The FeedRoom's board of directors.

SCOTT W. LEE, former director of production services for Rivr Media Studios, is leaving after two years at the helm.

PRIMEDIA Enterprises promoted several employees. ERIN MORRIS, previously director licensing, has been promoted to senior director marketing and retail development; ERIC GOLDMAN moved from senior manager, licensing to an expanded role as director, licensing; HOLLY ROYER was promoted to director operations from senior manager operations and finance, responsible for the division’s operational and financial management; and DAN CARELLA joins PRIMEDIA Enterprises as senior manager, licensing responsible for the licensing initiatives for Hot Rod magazine and the company’s outdoor titles including In-Fisherman and Guns & Ammo, and action sports titles including Surfing and Slam.

PRIMEDIA’s Performance Automotive Group has named K. RANDALL BALL, editor-in-chief of Hot Bike magazine. Ball will also assume the role of editorial director for Hot Bike, Hot Rod Bikes and Street Chopper magazines. Ball recently served as editor/editorial director of Easyriders magazine.

Salt Water Sportsman magazine has named GERALD BETHGE as executive editor. Bethge joins Salt Water Sportsman from Harris Publications, where he served as Editor in Chief of the Harris Outdoor Group. While there, he was responsible for managing all aspects of that division’s editorial program, including more than 20 consumer outdoor magazine titles.

DAN RATHER announced today that he will step down as anchor and managing editor of the CBS Evening News on March 9, 2005, 24 years after his first broadcast in that position. Rather will continue to work full-time at CBS News as a correspondent for both editions of 60 Minutes, as well as on other assignments for the Division.