NICK JOHNSON joined NBC Universal as vice president, digital media sales. Johnson oversees the NBC Universal Digital Media National Sales force in addition to leading and coordinating sales strategies across all of NBC Universal's digital properties. Prior to joining NBC Universal, he was vice president of national sales at Reuters.

Guru studio named SUSAN MA and SKYE BJARNASON as producers. Ma will oversee TV and longform projects for the studio, while Bjarnason will produce broadcast and commercials.

alPunto Advertising named VERONICA DUNFORD as director of synergy and ARTURO ESCOBAR as broadcast producer.

Ogilvy Action added IAN THOMAS as executive vice president and managing partner. Thomas, who comes from the London Ogilvy Action office, will lead the Creative Services Group in the New York office.

Firstborn named JOONYONG PARK as creative director. Park is returning to Firstborn after having spent the last two years working in Korea.

GREG KAHN was named head of strategic resources at Optimedia U.S. Kahn joins Optimedia from PHD New York, where he was vice president, research and strategy, providing marketing strategy and media allocation consultation for Discovery Communications’ 14 networks.

Optimum Lightpath named TROY H. GLICK vice president of product development and DAVID STRAUSS vice president of marketing.

Oxygen hired GENNIFER BIRNBACH as senior director of sponsorships and promotions. Birnbach will be responsible for developing client-focused sponsorships, promotions and product integration initiatives both on-air and online for Oxygen’s ad sales department. Prior to joining Oxygen, Birnbach spent fourteen years at MTV Networks, most recently as the senior director programming sponsorships and administration for Nick at Nite and TV Land.

Fallon promoted MURRAY HARDIE as its director of planning. Hardie joined Fallon in 2004 to spearhead planning for Citi. He also leads planning initiatives for InterContinental Hotel Group’s brands Holiday Inn and Crowne Plaza. In addition, Fallon hired JAY MORRISON as art director. Previously, Morrison worked as an art director at Carmichael Lynch on brands including Ginn Clubs & Resorts, Rapala and Harley-Davidson.

SearchRev named KATE BURNS as board advisor to its newly established London-based European Operation. Previously, Burns founded and grew Google's European operations.