• by February 27, 2007

Oxygen hired GENNIFER BIRNBACH as senior director of sponsorships and promotions. Birnbach will be responsible for developing client-focused sponsorships, promotions and product integration initiatives both on-air and online for Oxygen’s ad sales department. Prior to joining Oxygen, Birnbach spent fourteen years at MTV Networks, most recently as the senior director programming sponsorships and administration for Nick at Nite and TV Land.

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