BRIAN PATELLA was named Los Angeles director of sales for The Time Inc. Business and Finance Network. Patella joins the company from Reader’s Digest where he served as the Los Angeles manager.

GSD&M named JOHN MCGRATH as vice president of communications. McGrath will lead a communications team with responsibilities including internal communications, client communications support, media relations and executive communications.

Dragonfly named ORIN WECHSBERG to its board of directors. He is the former managing director of Grey Interactive Worldwide.

CHRIS WILSON has been named president of Experian Research Services. Prior to his new appointment, Wilson served as president and COO of Simmons Market Research.

LISA GREENBERG has been named creative director of the Toronto office of GJP Advertising. Greenberg, formerly the agency’s associate creative director of design, replaces JOHN FARQUHAR who resigned to pursue other opportunities.

CLYDE D. SMITH was promoted to senior vice president of global broadcast technology and standards for Turner Broadcasting System. Smith previously served as senior vice president of broadcast engineering, research and development, quality assurance and metrics.

Starcom MediaVest Group's direct response agency Halogen named LIAM O'NEILL and PEEJAY CAVERO as associate media director and senior media planner, respectively. O'Neill will be responsible for direct response planning for Halogen. O'Neill previously worked for Zenith Media, handling all international, local and national media plan developments on behalf of Verizon Wireline and Verizon Business. Cavero is responsible for planning Halogen's national and local direct response campaigns and was recently a planner at ID Media on the Verizon Wireline Account.

TARAH FEINBERG joined Savar Media as creative director. He recently held the position of manager of program development at NBCU Digital Studios where he created, developed and oversaw the production of series and entertainment products for digital and traditional platforms.

PAUL LAFFY joined dentsuAmerica as creative director on all accounts. Laffy, most recently served as a senior art director at Ogilvy & Mather, New York.

Bigelow Advertising hired RICK RADERMACHER as vice president, account management.