• by February 27, 2007

Starcom MediaVest Group's direct response agency Halogen named LIAM O'NEILL and PEEJAY CAVERO as associate media director and senior media planner, respectively. O'Neill will be responsible for direct response planning for Halogen. O'Neill previously worked for Zenith Media, handling all international, local and national media plan developments on behalf of Verizon Wireline and Verizon Business. Cavero is responsible for planning Halogen's national and local direct response campaigns and was recently a planner at ID Media on the Verizon Wireline Account.