Mercury Media has named MARK BIGLOW as director of business development. Biglow will actively engage in acquiring new business. He joins Mercury Media from TMP, where he worked as an account executive, managing clients and selling their services or products.
    SABRINA SANCHEZ-AYALA has been promoted to vice president, sales and marketing, at CABLEready. She was previously director of program marketing and Latin programming specialist.
    BOB HANNA, co-founder and senior vice president of sales at BURST! Media has been named to the BPA Worldwide - I/PRO interactive advisory committee.
    Zipatoni hired ED SEVERINI as vice president, senior creative director and STEVE KLINK as creative director in the agency’s Chicago office. Severini is responsible for running the Zipatoni Chicago creative department, where his clients include Motorola, Uni-ball, eBay, Maytag, and AOL. Prior to joining Zipatoni, Klink was an executive creative director at KK&A Integrated Retail Marketing, where he built and established the creative and production departments.
    JOHNNA WOOLEY has joined REVShare as a media buyer from EuroRSCG 4D DRTV. She will play a major role in the expansion of the broadcast station effort. EDWINA WEBSTER joins REVShare from XO Communications as media representative. Her responsibilities with XO Communications included the management of the entire customer base of San Diego. Webster will focus on "non-traditional" platforms to test the performance of CPA Advertising across new mediums. Lastly, CHELLE LEWIS has been promoted from media assistant to media representative. Lewis will also focus on new upstart networks and other "non-traditional" platforms to execute and grow the REVShare …
    Southwest Media Group (SMG) has promoted three senior media buyers to the position of group buying director, as well as two planning associates to planning director. The new group buying directors are CAROLINE CROCKER, MELISSA WOLF, and KELLY FLETCHER. The two planning directors are KURT SCHWEITZER and CANDI MENVILLE. Each planning director has been assigned specific accounts and will be responsible for overseeing all day-to-day activities. The group buying directors will manage a group of media buyers.
    Starmark International has added STEVEN COTTEN as vice president of consumer markets, a newly created position within the company’s client services team. Prior to joining Starmark, Cotten served as an independent marketing consultant for Walgreen’s where he devised an overall merchandising plan and retail strategy tying in holiday schedules to push sales and announce new product launches.
    MEG COLUMBIA-WALSH has joined Faith Popcorn’s BrainReserve as managing director of the health care and technology practice. In her new position, Columbia-Walsh will direct the global strategy and execution for the consultancy’s pharmaceutical and technology clients. She joins the company from Oracle Corporation where she led the US Life Science and Clinical Consulting Practices. Previously, she served as partner/vice president for Cap Gemini Ernst & Young.
    Blattner Brunner has promoted DAVID HOGG to management supervisor in the client services department; ANNABELLESHERRY to senior account executive in the client services department; LINDSEYBRAEM to account executive in the client services department; and LYNNDELUCA to traffic specialist in the production/traffic department.
    ROBIN SEIDNER D’ELIA has been promoted to senior vice president, national television promotions and marketing for New Line Cinema. Seidner D’Elia oversees promotional partnerships with the broadcast and cable networks, including long-form television specials, talent hosted events and stunts, and interstitial programming on behalf of New Line’s films. Previously, she was vice president, national television promotions and marketing.
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