REVOLVING DOOR: Gene Paek Joins TDA_Boulder As Executive Digital Director

Gene Paek joined TDA_Boulder as executive digital director, a new position, responsible for digital leadership, digital strategy and technology services. Most recently, Paek was principal at Ideate Digital, Denver, providing digital marketing solutions for national ad agencies and clients including HP, Weber, LowePro, Born Shoes and Arta Tequila. Prior to that, Paek was vice president, digital at Factory Design Labs, Denver, leading digital efforts for Audi USA, Callaway Golf, The North Face and Oakley. TDA_Boulder handles work for FirstBank, Noodles & Company, General Mills, Deschutes Brewery, French's (condiments) and Patagonia, among other clients.
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