Gene Paek joined TDA_Boulder as executive digital director, a new position, responsible for digital leadership, digital strategy and technology services. Most recently, Paek was principal at Ideate
Digital, Denver, providing digital marketing solutions for national ad agencies and clients including HP, Weber, LowePro, Born Shoes and Arta Tequila. Prior to that, Paek was vice president, digital
at Factory Design Labs, Denver, leading digital efforts for Audi USA, Callaway Golf, The North Face and Oakley. TDA_Boulder handles work for FirstBank, Noodles & Company, General Mills, Deschutes
Brewery, French's (condiments) and Patagonia, among other clients.