Amanda Martin was tapped as Mediavine’s senior vice president, partnerships and business strategy. She will oversee revenue strategies, key partnerships and brand activation opportunities for the full-service ad management company.
Prior to joining Mediavine, Martin was senior vice president of corporate development and strategic partnerships at Goodway Group. Martin also led Goodway Group's Center of Excellence.
Eric Hochberger, CEO-co-founder of Mediavine, said Martin has “played a key role in translating complex digital solutions that help advertisers bridge the gap between successful digital media and real business results.” He added her expertise will be critical to Mediavine’s growth trajectory.
Mediavine represents 10,000 publisher partner websites with 1.6 billion monthly pageviews in addition to its owned and operated properties.