TBWA\Chiat\Day LA elevated Renato Fernandez to worldwide creative director, responsible for the Gatorade brand. Fernandez was previously creative director for Gatorade in the U.S. He will continue to
report to Brent Anderson, executive creative director. Fernandez joined the agency in 2011, relocating from Brazil. As associate creative director, he worked on the pitch-winning team that brought the
adidias World Cup campaign assignment to TBWA, and lead the creation of "I am Brazuca" World Cup Finale video. In 2014, Fernandez assumed creative leadership of the agency's Gatorade U.S. business.
His credits include Gatorade's "Locker Room Makeover" stunt and Derek Jeter's farewell video, "Made in New York." "Renato is one of those relentless characters for whom good is not good enough," said
Stephen Butler, chief creative officer of TBWA\Chiat\Day LA. "His appetite for great ideas and the rigor he applies to those ideas make him one of the best as both a creator and a mentor. We look
forward to his continued inspiration and dedication."